A global hospitality group had developed its own online booking tool to improve conversions for meetings and events. It was vital to ensure the tool met user needs and resolved pain points.
What we did
An international qualitative study, across 5 countries in local languages, assessing user needs and the overall concept. This included content expectations, format preferences, existing frustrations and best practice in the market.
How it helped
The client was able to refine its plans, adjusting content structure and layout, to maximise chances of success.