Better market and customer strategy

Your market is evolving. New competitors, customer demands, technology and products are all challenges and opportunities. How do you stay ahead? Where do you invest?

Get the inside track on people and dynamics in your market. Know who you are targeting, how and with what.

Market and customer

Featured solutions


Create interventions that prompt behaviour change.

Behavioural Sprint

Redefine business challenges and identify behaviours to change.

The toolkit

Digital ethnography   Market sizing and trends    Segmentation and personas   Competitor benchmarking   Price and rate scraping   Social analytics

And more

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Be better