About us

Our mantra to ‘be better’ has been at the core of our entrepreneurial DNA since day one; from a small market research agency with big ambitions, to the global full-service agency we are today.

We are driven by a desire to help people be better at what they do, whether they’re our clients, colleagues or stakeholders in the wider community.

Insight for transformation and growth

Our insights help people and organisations make smarter decisions, so that they can transform and grow.

We unlock hidden drivers, navigate the irrational, communicate insights with impact and inspire change. All made possible by expertise and capabilities in four core areas.

Always be better

We don’t settle for being good enough. We’re always looking for ways to get even better. We constantly learn, innovate, and create to stay ahead of the game.

And it’s not just about business. We care about making the world a better place and making positive changes in society.

MRS Inclusion
Ecovadis

How we balance profit with purpose

Net Zero Emissions

Measuring our carbon footprint and working towards net zero emissions​

Training colleagues in carbon literacy

Carbon training
Sustainability

Investing in research into sustainability and climate change

Using our insights to help businesses make a positive impact on the world

Positve impact
Charitable Support

Giving back to the local community through charitable support

Ensuring colleagues can dedicate time to a cause of their choice

Colleague cause
BCorp

Actively working towards becoming a B Corp

BVA BDRC is proud to join Ipsos

Leadership

Caroline Ahmed close up

Caroline Ahmed

Chief Commercial Officer
Cris Tarrant

Cris Tarrant

Chairman
Ian Stevens

Ian Stevens

Deputy Chairman
James Bland Close Up

James Bland

MD – On the Move
James Myring

James Myring

MD – Media
Kiran Kuttappa-Gold

Kiran Kuttappa-Gold

Head of PM
Lucy Watts

Lucy Watts

MD – Financial and B2B
Matt Costin

Matt Costin

Chief Executive
Matthew Petrie

Matthew Petrie

MD – Americas
Max Willey

Max Willey

Director
Piers-Lee

Piers Lee

MD – Asia
Untitled design - 2025-04-11T160727.602

Richard Stevenson

Director
Shiona Davies

Shiona Davies

Director

Get in touch

Let’s talk about you

Be better

We've moved!

BVA BDRC is now part of Ipsos, one of the world’s leading market research companies.

Find us on Ipsos.com.