Better customer and user experience

Customer experience (CX) is a powerful differentiator. Brands that excel in delivering an exceptional CX see greater customer loyalty and commercial success.

Our insights will help you design a winning CX strategy, foster a customer-centric mindset, make operational improvements and monitor progress over time. Using the power of behavioural science, we focus on creating magical ‘peak moments’; key interactions that become positive memories and make customers come back for more.

CX and UX

Featured solutions


Elevate your CX with memorable peak moments


Reveal the hidden highs and lows of a customer journey

The toolkit

Digital ethnography    Transactional and relationship surveys     Competitor benchmarking    CX mystery shopping    Social analytics    Driver analysis

And more

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Let’s talk about you

Be better