Liz Healy

Liz is a specialist qualitative researcher who has managed numerous studies in the hospitality, culture and education sectors. She also provides clients with project management and analysis of audience insights, digital evaluations and consumer trends, as well as harnessing publicity and marketing opportunities generated from research results.

Linda Findlay

Linda’s background in industrial and B2B research has given her valuable insight to business operations and market dynamics across a range of sectors, including financial, automotive, ICT, travel and pharmaceuticals. Linda combines market profiling and customer needs research to help clients set up new business units, develop new products and optimise communications strategies to bring them to market.

Richard Stevenson

Richard has a long history in research and has honed his experience in understanding market structures (segmentation and U&As), innovation (demand forecasting, pricing, pack and claims testing), brand positioning and tracking as well as comms development and evaluation (qual and quant). He has a passion in using leading edge research techniques to provide clients a new lens with which to view their customers and landscape.

Matthew Petrie

Matthew is a highly experienced researcher whose work has spanned the sectors of media, hospitality, consumer products, policy and arts & culture. Matthew has directed innovative research focusing on digital engagement and also specializes in keenly understanding the impact of technology on his clients’ businesses and advising them on maximizing its potential to achieve their goals.

Georgina Woodley

Georgina has a background in strategy firstly at Deloitte, Promina and AAPT before completing her MBA and starting her agency career at Forethought Research. She offers clients strategic counsel on issues ranging from value proposition development, identification of white space opportunities, managing customer engagement to communications development. Georgina is passionate about providing clear guidance on how her clients’ can best to achieve their objectives.

Piers Lee

Piers has worked in research and consulting in Asia since 2000. Specialising in ‘the new’: be it new products, new markets, or new categories, he helps companies identify market opportunities through innovative research solutions.

Tim Sander

Tim is a highly accomplished and experienced researcher, operating across the transport, hospitality, travel and leisure sectors. Tim’s passion, curiosity and his drive always to deliver something different enable him to perceive connections in data that others might miss. Over recent years Tim has helped brands to launch in new markets or to improve their market positioning.

James Myring

James is a key developer of Playsment®, a methodology developed with Channel 4 to quantify awareness of Product Placement (PP) which won the MRS Advertising & Media Research Award in 2013. He has also developed Brand Margin®, (presented at the Media Research Group conference in December 2013) to calculate brand value.

Max Clapham

Max is a proven provider of expert insight in the fields of market sizing, segmentation, pricing and membership. An engaging presence in the boardroom, his progressive approach to audience development has helped many clients in optimising their service propositions to drive commercial, social, operational and communications goals

Ruth Watts

Ruth uses techniques ranging from key driver analysis to econometric modelling, quantifying customer perceptions and feelings and translating these into strategies that will drive growth. The results have been used with great success to guide business decisions at both operational and strategic levels.