Holiday Trends 2021
Our free annual report on the state of the UK holiday market is now available.
Read moreData Science
In the digital age we are gifted with a nearly unending stream of data. However, this wealth of data can pose a variety of different challenges for business managers. For some, the amount of data is so vast it seems impossible to make sense of it. For others, it may seem that the relevant data is unavailable and that such data as can be accessed isn’t adding value.
Whether it’s harnessing the power of Big Data, predictive modelling to guide business decisions, integrating data from a variety of sources or processing your data to provide a new level of insight, our team of data scientists is on hand to help.
The data your business holds can be one of your major assets, if only you can unlock the insight hidden within. Intelligent utilisation of data can give you the edge over your competitors. Our experience will allow you to transform your data into meaningful and actionable information.
We have a number of tools at our disposal, for such as predictive analytics, data mining and a range of automated and online reporting. We also have years of hard earned experience and the understanding to build and deliver solutions tailored to your particular needs.
Meet our experts
Matthew Petrie
Data ScienceMatthew is a highly experienced researcher whose work has spanned the sectors of media, hospitality, consumer products, policy and arts & culture. Matthew has directed innovative research focusing on digital engagement and also specializes in keenly understanding the impact of technology on his clients’ businesses and advising them on maximizing its potential to achieve their goals.
View Matthew's opinion matt.petrie@bdrc-americas.com
Ruth Watts
Data ScienceRuth uses techniques ranging from key driver analysis to econometric modelling, quantifying customer perceptions and feelings and translating these into strategies that will drive growth. The results have been used with great success to guide business decisions at both operational and strategic levels.
ruth.watts@bva-bdrc.comBlogs
ChatGPT and Market Research (Part 1)
2nd Feb 2023
ChatGPT is everywhere right now! Whether user generated content, mainstream or specialist news, we’re all asking ourselves the same question about the latest chatbot: is it any good and what does this mean for the future?
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The Visitor Experience: Shared and Explained
19th Jan 2023
Our dream team, Jon Young and Diana Meterna recently shared insights and analysis from over 200+ mystery visits to attractions across the UK during our recent webinar.
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Travel means business
29th Sep 2022
Attitudes towards travel are increasingly positive, according to the latest Hotel Guest Survey (HGS). The study reported an increase in those who had already booked to travel both domestically and overseas, as restrictions were lifted, with business travel on the increase.
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Graduates: qualified but are they job ready?
21st Jun 2022
Our research in suggests that there is an untapped opportunity for schools and universities to adapt their curricular and better support young people as they enter the workforce.
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How the UK Hotel Market is shaping up in 2022
27th May 2022
Consumers in the UK’s perception over where to find the best rate has become more confused over the pandemic, according to the latest Hotel Guest Survey from BVA BDRC.
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Domestic dominates in China
27th May 2022
Travel intent in China continued to favour the domestic market, according to the latest Hotel Guest Survey from BVA BDRC.
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Price sensitivity to international school fees
8th Apr 2022
BVA BDRC Asia analysed the price sensitivity to school fees via our annual Brand Equity and Market Insights study for international schools, and to qualify the rationale behind how parents evaluate school fees.
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Is homestay a leader in CX?
31st Mar 2022
Hotels were known for providing and leading the way in customer experience, well before we even knew that it was a thing. Hotels are hospitality, and hospitality is CX.
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Domestic market here to stay
23rd Mar 2022
The attraction of the UK domestic market to leisure travellers has remained firm, according to the latest Hotel Guest Survey.
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BVA BDRC joins the Sustainable Hospitality Alliance
16th Mar 2022
BVA BDRC has joined the Sustainable Hospitality Alliance, reinforcing its commitment to a low-impact future and using its skills to help the sector work on a cohesive response to the challenge posed by the climate crisis.
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Hotels respond to demand for better Customer Experience
13th Jan 2022
Hotel guests are focusing more on customer experience when they consider their stays and the sector has been responding.
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Five things we learned from our mystery visits to Scottish Attractions
1st Nov 2021
Following the long-awaited re-opening of visitor attractions, we worked with ASVA (the Association of Scottish Visitor Attractions) to conduct mystery visits to 20 diverse Scottish visitor attractions.
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