In the digital age we are gifted with a nearly unending stream of data. However, this wealth of data can pose a variety of different challenges for business managers. For some, the amount of data is so vast it seems impossible to make sense of it. For others, it may seem that the relevant data is unavailable and that such data as can be accessed isn’t adding value.
Whether it’s harnessing the power of Big Data, predictive modelling to guide business decisions, integrating data from a variety of sources or processing your data to provide a new level of insight, our team of data scientists is on hand to help.
The data your business holds can be one of your major assets, if only you can unlock the insight hidden within. Intelligent utilisation of data can give you the edge over your competitors. Our experience will allow you to transform your data into meaningful and actionable information.
We have a number of tools at our disposal, for such as predictive analytics, data mining and a range of automated and online reporting. We also have years of hard earned experience and the understanding to build and deliver solutions tailored to your particular needs.
Ruth Watts
Data ScienceRuth uses techniques ranging from key driver analysis to econometric modelling, quantifying customer perceptions and feelings and translating these into strategies that will drive growth. The results have been used with great success to guide business decisions at both operational and strategic levels.
ruth.watts@bva-bdrc.com
Matthew Petrie
Data ScienceMatthew is a highly experienced researcher whose work has spanned the sectors of media, hospitality, consumer products, policy and arts & culture. Matthew has directed innovative research focusing on digital engagement and also specializes in keenly understanding the impact of technology on his clients’ businesses and advising them on maximizing its potential to achieve their goals.
View Matthew's opinion matt.petrie@bdrc-americas.com
Anette Liles
Data ScienceAnette is a highly skilled researcher with 20 years of qualitative and quantitative experience both in-house and on the client side. Her specialist knowledge includes travel/hotels, technology, media, designing and conducting research studies to evaluate brand strategy, positioning, content and creative development.
anette.liles@bdrc-americas.com
17th Dec 2018
Holiday Trends 2018 went against the tide of popular opinion, but it seems as though – despite fluctuating exchange rates, the Beast from the East and record heatwaves – most of our predictions were correct.
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6th Dec 2018
In a world of contactless travel where time is money and speed to market makes all the difference, the meetings revolution is coming. Our guest blogger, Joanna Fisher of Kew Green Hotels, examines the future of the meetings industry.
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20th Nov 2018
A week ago, I attended the launch of the Scaleup Institute’s 2018 annual report. Held at Canada House, an audience of private and public sector organisations that work with growing businesses heard about the challenges facing such companies and the steps being taken to support them.
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6th Nov 2018
We reviewed the key research on the subject and took to the streets of London to capture the voice of the visitor. This short video showcases our findings.
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8th Oct 2018
Not just a bit – a lot. Twice as much, in fact. This was the headline finding from our multi-award winning research for Channel 4 around Contextual Moments – Channel 4’s new AI driven TV advertising technology that enables the broadcaster to place a brand’s ads next to relevant scenes in a linear TV show.
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2nd Oct 2018
It’s time to talk about the in-flight audience – the citizens of the country in the sky, otherwise known as ‘Flyland’. Flyland is a country in the sky of roughly 11.9 million people; population larger than Cuba, Belgium or Sweden.
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19th Sep 2018
BVA Group, which recently joined the ranks of the top 10 Global Market Research Companies (reaching 150m Euro in 2017), has invested in a 30% share in BABEL, the French communication agency chaired by Laurent Habib.
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18th Sep 2018
Almost 1 in 5 adults in the UK report living with a disability or impairment (18%), some of which limit a customer’s ability to engage with their banking provider, and fewer than 1 in 10 online bankers or mobile banking app users reported that they received any form of specialist treatment or service tailored to their individual circumstances when they last used their digital platform. But how does this impact on brand perception?
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5th Sep 2018
Over a six month period, three in five consumers tried an alternative personal care brand to their usual purchase, according to our recent research.
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5th Sep 2018
Singapore’s $600m+ soft drinks market is undergoing major changes. Rising concerns about diabetes have resulted in seven of the major soft drinks manufacturers committing to lowering the sugar content of their drinks to less than 12% by 2020 - but rising concerns about health in general are opening up the soft drinks market.
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5th Sep 2018
Smartphones have made the mundane moments of life – commuting or waiting in line – nearly bearable, and streaming content is now an almost daily part of our lives. But as new markets rapidly emerge, so do new challenges for brands.
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30th Aug 2018
Punctuality in the rail sector is formally measured by transport authorities as a measure of good performance. However, it is only ever a pure assessment of train performance – it is never measured from the passenger perspective, which matters most.
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