A healthy brand can overcome reputation problems, competitive challenges and economic downturns; it has the power to differentiate an organisation from its competition, and to connect with customers at a deeper level. How? By maintaining the loyalty and commitment of their customers and staff.
Managed well, brands beat at the heart of their business. They provide a value system and personality for customers and staff to identify with, and deliver a coherent offer that fits the company or product ethos.
Development of a strong brand is only possible when you understand the target audience, how you are perceived by them and how to connect with them. Our research provides this intelligence, allowing our clients to make confident decisions about their brand and communications strategy, revealing how this affects customer perceptions and their position in the market.
Our toolkit includes the full range of quantitative and qualitative methodologies, for ad-hoc or on-going research. We also offer specialist brand, communications and product placement evaluation techniques that are unique to BVA BDRC. Take a tour of Our Solutions and Our Experts below.