Liz Healy

Liz is a specialist qualitative researcher who has managed numerous studies in the hospitality, culture and education sectors. She also provides clients with project management and analysis of audience insights, digital evaluations and consumer trends, as well as harnessing publicity and marketing opportunities generated from research results.

Linda Findlay

Linda’s background in industrial and B2B research has given her valuable insight to business operations and market dynamics across a range of sectors, including financial, automotive, ICT, travel and pharmaceuticals. Linda combines market profiling and customer needs research to help clients set up new business units, develop new products and optimise communications strategies to bring them to market.

Matt Costin

As Director of the Hotels and Hospitality team Matt is an expert in the fields of branding and customer experience, and is a recognised authority on the sector. Alongside his management responsibilities, he retains a hands-on role with custom research and consultancy assignments, as well as BVA BDRC’s global Hotel Guest Survey and VenueVerdict programme.

Richard Stevenson

Richard has a long history in research and has honed his experience in understanding market structures (segmentation and U&As), innovation (demand forecasting, pricing, pack and claims testing), brand positioning and tracking as well as comms development and evaluation (qual and quant). He has a passion in using leading edge research techniques to provide clients a new lens with which to view their customers and landscape.

Matthew Petrie

Matthew is a highly experienced researcher whose work has spanned the sectors of media, hospitality, consumer products, policy and arts & culture. Matthew has directed innovative research focusing on digital engagement and also specializes in keenly understanding the impact of technology on his clients’ businesses and advising them on maximizing its potential to achieve their goals.

Georgina Woodley

Georgina has a background in strategy firstly at Deloitte, Promina and AAPT before completing her MBA and starting her agency career at Forethought Research. She offers clients strategic counsel on issues ranging from value proposition development, identification of white space opportunities, managing customer engagement to communications development. Georgina is passionate about providing clear guidance on how her clients’ can best to achieve their objectives.

James Myring

James is a key developer of Playsment®, a methodology developed with Channel 4 to quantify awareness of Product Placement (PP) which won the MRS Advertising & Media Research Award in 2013. He has also developed Brand Margin®, (presented at the Media Research Group conference in December 2013) to calculate brand value.

Cris Tarrant

Cris has extensive experience of global research for leading service industry clients, notably in brand evaluation and customer purchase. His advises at CEO and Board level, especially in travel, hotels and hospitality. A fellow of the MRS and winner of two MRS Awards, he is also in demand as a conference speaker and panel chairman.

Jon Young

Jon regularly works on visitor evaluation, marketing effectiveness, contract compliance and market understanding studies, using a range of qualitative and quantitative techniques. He runs BVA BDRC’s Holiday Trends study, which receives over 750 downloads annually and is regularly featured in the UK press. He also speaks at industry seminars.

Katie Vosper

Katie specialises in helping attractions understand visitor needs in order to grow their businesses and build stronger brands. Widely recognised in the sector, running webinars and presenting at industry events. Her deep understanding of the tourism and culture sector is complimented by experience across a wide variety of markets.