The key ingredient in entering a new market is the confidence that an opportunity can be converted into a successful new business. An understanding of customers, competitors and suppliers is key to developing the perfect products or services for success. Route2Market offers a step-by-step methodology for providing clients with the information they need to determine the viability of market entry and how to succeed in converting a market opening into revenue.
The research utilises primary and secondary survey techniques to investigate key areas and answer important questions. Route2Market surveys include insight into customer breakdown, competitor strengths and weaknesses and product pricing. The studies employ quantitative surveys for sizing, segmentation and market share analysis, supported by qualitative surveys for in-depth analysis of market-drivers and customer needs.
Route2Market provides strategic planning insight so you can be confident that you are minimising the risk in a move into a new market.