Healthy brands can overcome macro-environmental problems, competitive challenges and economic downturns. But how does a brand become and stay ‘healthy’?
There are two strands to this: firstly assessing the status quo and growth potential for the brand, and secondly monitoring brand health to identify potential challenges early on.
BVA BDRC’s Brand Health Model helps our clients shape their business planning to ensure resources are focused for maximum impact. We do this by providing a detailed illustration of a brand’s current position and pragmatic recommendations to strengthen it.
Understanding the potential of a brand requires an awareness of the macro and micro environment in which the brand is operating. BVA BDRC’s sector specialisms give us the depth of understanding needed to interpret results in a meaningful way and make pragmatic recommendations.