Our Advanced Analytics team operates across all BVA BDRC’s research divisions, applying complex statistical techniques to extract additional understanding from data (big data and primary research) and deliver maximum value to clients. We translate our findings into real insight which can be used to drive business decisions on both an operational and strategic level.
We utilise a wide variety of techniques ranging from key driver analysis to econometric modelling, delivering further understanding of customer behaviour and trends. Our team’s expertise can be applied to a wide range of scenarios such as understanding pricing, developing products and services or segmenting customer bases to identify the most profitable customer types.
Our Advanced Analysis is an invaluable tool which offers unique opportunities. By delving deep into market data, it enables clients to understand customers at an underlying level and confidently to base business plans on the precise knowledge that a particular decision will have a predictable impact.