The Outdoor State of Mind

By Clive Samachetty

The below presentation was presented at the MRG (Media Research Group) on the 15 June 2015 by Clive Samachetty and James Myring.  It was conducted on behalf of Exterion Media, a leading Outdoor media company, to demonstrate the positive effect of conducting the right type of research at the right time.  The study itself was in regards to an advertising campaign on buses during December 2014 in London, Manchester and other major UK cities for a well-known coffee chain and a well-known sandwich chain.  By speaking to people who are out and about (‘In the moment’ research methodology), the study proved that people were far more receptive and positive to the ad campaigns than those who were not.