BVA BDRC shortlisted for three MRS awards
By Cris Tarrant
We have been shortlisted for the three Market Research Society (MRS) awards.
BVA BDRC Group has been short listed for the Market Research Society’s (MRS) Best Agency award (turnover above £20m), with three other nominations for group companies.
BVA BDRC is shortlisted for the International Research award for a global project with HSBC and Bamm, the video research agency. The project, Together We Advance, put the world's local bank in touch with the mindset of the emerging affluent in multiple global markets. Through qualitative research techniques such as BVA BDRC's ZMET and Bamm's ethnographic videos and 'netography', the outcome was a rich and deep picture of the Emerging Affluent audience. The unique research uncovered cross currents of thought processes, emotional reactions and frames which are found within this audience worldwide, acknowledging differences but seeking concensus.
BVA BDRC's low cost visitor survey for small museums, VisitorVerdict, has been shortlisted for the 2015 MRS award for Public Policy / Social Research. VisitorVerdict, which has recently widened its scope to small/medium sized visitor attractions, has given the sector access to insight by lowering barriers such as cost and resources through the clever online platform and automated survey mailing system.
A sister company in the BVA BDRC Group, Alligator Research, has also been shortlisted for a 2015 MRS award: Best New Agency.