Qualitative study - Pensions changesBy Qualitative study - Pensions changes
In anticipation of the introduction of the new pension rules we conducted in-depth interviews with soon-to-be retirees, all with significant pension pots.
There is genuine excitement about the new pension changes, primarily the removal of the need ever to buy an annuity, but also the opportunity for flexi-access. At a stroke, the new rules have turned a dusty, boring, remote topic into something exciting and tangible.
We presented the findings of the study in a Webinar 'The Pensions Opportunity - what it means for you' on 19 March 2015. In the webinar Tony Wornell and Abi Weaver outlined seven key insights to Pensions providers.
In the webinar, we illuminated:
- How consumers feel about and frame the new rules
- How to communicate with customers - into retirement and beyond
- How traditional and new providers can seize the opportunity created
We welcome any additional queries or comments, so do contact Tony Wornell and we’d be happy to discuss further.