London Transport Museum Visitor Research

By Katie Vosper
Research Problem

BVA BDRC has been London Transport Museum’s research partner since 2010, designing research to understand and help guide enhancements to the visitor experience.

Approach

We track the visitor experience through face to face exit interviews, placing the results in context using the ALVA visitor benchmarking research, as well as other publicly available research resources.

We conduct additional ad hoc research as required to fill in any gaps, for example, a visitor segmentation, mystery shopping of their museum shop and research into their online audience.

Outcomes

The outcomes have been many and wide reaching.  Examples include the visitor segmentation which helped LTM to grow admissions by 23% within a year, despite marketing budgets being cut by a third.

“BVA BDRC are consistently professional and committed, delivering insight that contributes directly to our success.

They willingly go the extra mile to understand our audiences, while our account manager brings valuable cultural, attractions and customer service sector knowledge. They provide significant added value and are always there to answer questions promptly and with intelligence.”

Claire Williamson,

Assistant Director of Marketing & Development,

London Transport Museum

To find out more about this and other visitor research please get in touch