Business Opinion Omnibus: Investigating SME’s desire for Payday Lender finance31/10/2014 By Caroline Ahmed
When payday lenders hit the headlines for offering loans to SMEs, BVA BDRC used Business Opinion Omnibus to question SME's appetite for this line of credit.
This provided a really strong headline and story which concluded that 91% of SMEs with an appetite for borrowing were unlikely to consider a payday lender as a supplier of finance, with a consensus regarding their reasons.
BVA BDRC’s PR agency, Greenfields, pitched this story to the broadsheets and secured an exclusive with the Telegraph. BVA BDRC was then able to approach PR agencies – key prospects for the Omnibus – with a powerful example of how it can be used as a vehicle to generate PR.