Holiday Trends 2020

Our free annual report on the state of the UK holiday market is now available. Download your copy here.

The research was conducted amongst a nationally representative sample of 1,000 UK residents in January, with a follow-up wave at the end of March.

The report looks at trends in:

• Overseas holiday choices: pre and post COVID-19
• UK holiday choices: pre and post COVID-19
• Sustainable tourism: what people care about, the behaviour they are willing to change, and the language and people they will respond to
• Information influences: how people plan and book their trips, and what makes OTAs so appealing
• The changing holiday landscape: solo travel, multi-generational travel and accessible tourism

The research is presented in the context of the COVID-19 pandemic, and includes input from some of the tourism industry’s leading voices, including: Noel Josephides (Sunvil and AITO), Samantha Richardson (NCTA), Vicky Smith (Earth Changers), Patrick Begg (National Trust), Anthony Rawlins (Digital Visitor) and Debbie Marshall (Silver Travel Advisor).

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