Project Mercury

Tracking lenders’ marketing effectiveness and brand standing among mortgage intermediaries

Alexandra Morar

Alexandra Morar

Associate Director

Maintaining a positive brand image among intermediaries is essential for building trust, gaining a competitive advantage, and ensuring a steady flow of mortgage business.

Through Project Mercury you’ll understand the relative impact of different marketing channels, how specific creatives perform and what this means for your brand, as well as insight on the performance of your competitors. Ensure you are visible and front of mind to defend or grow your share of intermediary business.


years’ data


active brokers interviewed monthly


residential, specialist and BTL lenders assessed


Robust long-run trend data since 2007

Diagnostic market and brand overviews

Understand the impact of your own and competitor marketing efforts

Evaluate individual campaigns

Learn what makes a great intermediary advertisement

Get feedback to your own confidential questions

Get in touch

Let’s talk about you

Be better