MeetingsMetrix collects data and opinions from meeting planners, bookers and agents about their perceptions and usage of meeting venues, resulting in the definitive demand-side view of the meetings market.
Produced annually, the report covers brand health, market dynamics, buyer preferences and expectations. It is used by groups to inform strategy, optimise service, prioritise marketing efforts and understand customer priorities.
The report’s contents include budget and event volume expectation, quoted delegate rate trends and supplier attribute importance rankings. Additional insight is provided into key drivers of planner satisfaction, buying pathways, information sources, demand drivers, decision influencers and brand awareness, usage and preference.
In addition to the annual UK report, reports are available for other key global markets, dependent on client demand, while syndicated qualitative research (usually focus groups and/or depth interviews) lets subscribers dig deeper still.