Focussed meeting-sector insights to keep you informed along the road to recovery…

For 2020, MeetingsMetrix has evolved to meet the needs of the changing meetings industry.     We’ve removed many of the ‘nice to haves’ and focussed on the content that will help you to make effective choices when driving meetings business back into your properties.

The report includes:

  • Demand Outlook
    • Anticipated change in volume and nature of demand
    • Budget expectations for 2021
    • Venue categories most and least likely to be chosen
  • Customer Requirements
    • How to stand out from the crowd
    • New ideas and emerging requirements (regarding facilities and prices)
    • Attendee needs and concerns
  • Path to Purchase
    • How venues can make the case for live events
    • How to win a customer’s business
    • Information sources most consulted and trusted
  • Venue suitability
    • Which brands and venues stand apart from the others, and why?


All subscribers will receive the report and an invitation to the online webinar presentation of results at the end of the programme.


For the first time in 2020, a combination of the following sources will be used:

  • Online survey of 250 corporate meeting planners

employed in UK businesses

  • Online omnibus survey of 1,200 senior financial

business decision-makers

  • Nationally representative online survey of UK adults
  • Depth interviews with senior corporate meeting managers in

large UK organisations

  • Depth interviews with leading providers of digital meetings booking platforms
  • Online discussion group with agency principals


Find out more below:

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