Increasing Online Gift Aid
Have you optimised your Gift Aid opportunity?
Gift Aid presents a valuable opportunity for charitable organisations to increase their revenue at little additional cost to their visitors and supporters.
While most attractions are embracing this opportunity, there is a range of variation in approaches and success in securing Gift Aid across the sector.
Optimising Gift Aid opportunities is more important than ever
As a result of the COVID-19 pandemic, most attractions are now selling tickets 100% via online channels – but take-up of Gift Aid online is typically lower than face-to-face. At a time when every attraction is trying to maximise their revenue, failing to optimise the online Gift Aid opportunity will result in easily avoidable losses.
The opportunity is too big to ignore. Increasing gift aid donations by 2% at a site that attracts 1,000,000 visitors, would generate a site an extra £125,000. How much we can increase Gift Aid depends on how effective current practices are - but even a small increase in participation can have a significant impact on revenue.
Increase your Gift Aid revenue
OPTION 1: Best practice report
Learn from the attractions and charities that are best in class.
Based on a review of online gift aid approaches at 25 institutions, including all syndicate members, resulting in a report highlighting best practice in the sector.
OPTION 2: Bespoke audit
Bespoke audit of your site’s current online Gift Aid practice, resulting in a range of behavioural ‘nudges’ for your site to trial in order to optimise Gift Aid sign up.
OPTION 3: Bespoke audit, with testing
Online testing of the series of nudges identified for your site in order to prioritise these.