Increasing Online Gift Aid
Have you optimised your Gift Aid opportunity?
Gift Aid presents a valuable opportunity for charitable organisations to increase their revenue at little additional cost to their visitors and supporters.
While most attractions are embracing this opportunity, there is a range of variation in approaches and success in securing gift aid across the sector.
The opportunity is too big to ignore. Increasing gift aid donations by 2% at a site that attracts 1,000,000 visitors, would generate a site an extra £125,000. How much we can increase Gift Aid depends on how effective current practices are - but even a small increase in participation can have a significant impact on revenue.
Increase your Gift Aid revenue
OPTION 1: Best practise report
Learn from the attractions and charities that are best in class.
Based on a review of online gift aid approaches at 25 institutions, including all syndicate members, resulting in a report highlighting best practice in the sector.
OPTION 2: Bespoke audit
Bespoke audit of your site’s current online Gift Aid practice, resulting in a range of behavioural ‘nudges’ for your site to trial in order to optimise Gift Aid sign up.
OPTION 3: Bespoke audit, with testing
Online testing of the series of nudges identified for your site in order to prioritise these.