COGNITION Audits

Optimising your communications with behavioural science

The coronavirus pandemic, and measures in place to limit its impact, present an unprecedented challenge for the travel and leisure industry in the UK. Everyone has to make fundamental changes to the way we behave, in our businesses and in society at large.

To make your communications as effective as possible during the pandemic (and beyond), we are sharing some simple best practice guidance based on our extensive experience of delivering effective behaviour change. As we are seeing in the government response, communications at a time like this are absolutely critical – and a poorly received message can be disastrous. With this in mind, testing your communications using our COGNITION Audit approach is a sensible step forward.

COGNITION Audits are a unique approach to changing behaviour through communication.

Our new service allows you to create measurable customer behaviour change. COGNITION Audits are designed to optimise your communications whether it be optimising online experiences, marketing, print materials, call centre scripts, internal communications, or a mixture. The audits are based on international best practice, marketing science, psychology and behavioural theory.

Success stories
Implementing COGNITION Audit recommendations resulted in:

An 11% increase in call centre efficiency for a savings provider
A 54% growth in click-to-action for a credit card provider

How it works

An expert review rooted in behavioural science, using our COGNITION framework:

IDEATE: ‘long list’ of optimisations identified via the COGNITION framework

PRIORITISE: shortlist of optimisations agreed, based upon feasibility, opportunity and likely impact

TEST: optimisations amongst the target audience, via a suitable method (selected according to requirements)

Deliverables include a set of recommended Communication Optimisations Guidelines (COGs). Each rooted in behavioural science theory and the COGNITION framework. Each designed to change specific behaviours.

Get in touch

Contact Richard Chataway and Caroline Ahmed to find out more.

More about BVA Nudge Unit

Content: https://bvanudgeunit.com/sciencing-the-sht-out-of-communications/

Case studies: https://bvanudgeunit.com/cases/

About us: https://bvanudgeunit.com/about/our-story/

Blogs

How tech-savvy visitor attractions are reaching out to new global audiences

27th Mar 2020

The virtual doors have opened for some of our favourite visitor attractions as their physical doors have closed. Audiences can now explore and enjoy these attractions from the comfort of their own home

British Hoteliers Face up to the Coronavirus Challenge

27th Mar 2020

The hotel sector has never seen anything like this before. As a result, owners and leaders are pretty much having to make it up as they go along and trust their instincts. Some are getting it right, others… well… are not.

Holiday Trends 2020 - Interim Coronavirus Impact Update

26th Mar 2020

Coronavirus is giving holiday makers and the tourism industry a real hammering. However, there is a way for the domestic tourism industry to get the British back on their feet again – and win hearts and minds to boot.

The attraction of homestay, and what hotels can do about it

12th Mar 2020

Hotels will never win back all their guests, as homestay is firmly established. But as with all industries that have disrupters come in and shake things up, there are lessons the sector can learn.

Structured verses discovery-based learning

10th Mar 2020

Do parents want structured or discovery-based learning for their children who attend international schools in Asia? Our parent surveys find interesting differences by background and by pupil age.

How smartphone technology has disrupted and transformed mobility

6th Mar 2020

How can traditional transport operators keep pace with sector developments as new disruptive companies are constantly entering the market and changing the way people get around.

Will Voice Commerce disrupt the relationship between brands and consumers?

6th Mar 2020

It’s not an easy time to be a consumer brand. If the rise of online aggregators and budget supermarkets isn’t enough, we now have the emergence of Voice Commerce.

Ebook: Behavioural science for supremacy in retail banking

5th Mar 2020

This ebook is for anyone working in retail banking or related sectors, and has been prepared by our global network of finance, behavioural science and insight experts.

Have hotels lost their sense of hospitality?

4th Mar 2020

James Bland, our head of Hotels and Hospitality Research at BVA BDRC, shares his thoughts on how hotels have evolved away from being a social hub and the brands which are fighting back against the homestay market,

Opportunities and Threats for the Ferry Industry

17th Feb 2020

We explore the three major challenges currently face the UK ferry industry and look at what opportunities might come of this

Three Observations on the Six Nations Audience

7th Feb 2020

Alligator, also part of the BVA Group put their leading digital solutions to good use by polling rugby fans ahead of the Six Nations.

International Schools Infographics

5th Feb 2020

We conduct a series of annual parent surveys to assess the choice drivers for international schooling in Singapore and other Asian markets. Applying insights from parents’ opinion and behaviour, we advise schools in their marketing and strategic planning.

COGNITION Audits

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