COGNITION Audits

Optimising your communications with behavioural science

The coronavirus pandemic, and measures in place to limit its impact, present an unprecedented challenge for the travel and leisure industry in the UK. Everyone has to make fundamental changes to the way we behave, in our businesses and in society at large.

To make your communications as effective as possible during the pandemic (and beyond), we are sharing some simple best practice guidance based on our extensive experience of delivering effective behaviour change. As we are seeing in the government response, communications at a time like this are absolutely critical – and a poorly received message can be disastrous. With this in mind, testing your communications using our COGNITION Audit approach is a sensible step forward.

COGNITION Audits are a unique approach to changing behaviour through communication.

COGNITION Audit from BVA Nudge Unit on Vimeo.

Our new service allows you to create measurable customer behaviour change. COGNITION Audits are designed to optimise your communications whether it be optimising online experiences, marketing, print materials, call centre scripts, internal communications, or a mixture. The audits are based on international best practice, marketing science, psychology and behavioural theory.

Success stories
Implementing COGNITION Audit recommendations resulted in:

An 11% increase in call centre efficiency for a savings provider
A 54% growth in click-to-action for a credit card provider

How it works

An expert review rooted in behavioural science, using our COGNITION framework:

IDEATE: ‘long list’ of optimisations identified via the COGNITION framework

PRIORITISE: shortlist of optimisations agreed, based upon feasibility, opportunity and likely impact

TEST: optimisations amongst the target audience, via a suitable method (selected according to requirements)

Deliverables include a set of recommended Communication Optimisations Guidelines (COGs). Each rooted in behavioural science theory and the COGNITION framework. Each designed to change specific behaviours.

Get in touch

Contact Richard Chataway and Caroline Ahmed to find out more.

More about BVA Nudge Unit

Content: https://bvanudgeunit.com/sciencing-the-sht-out-of-communications/

Case studies: https://bvanudgeunit.com/cases/

About us: https://bvanudgeunit.com/about/our-story/

Blogs

Mortgage Payment Deferrals Offer a Lifeline to Landlords

6th Aug 2020

In the Q2 wave of our Landlords Panel research programme, we interviewed c800 members of the National Residential Landlords Association with BTL borrowing to assess take-up of mortgage payment holidays and the drivers for doing so.

UK Landlords Bouncing Back after Initial Covid Crisis

4th Aug 2020

Just after the lockdown was announced, as you can imagine, we found business sentiment among investors had reached its lowest ebb in 14 years of our quarterly tracking. Three months on and confidence is slowly flowing back to the sector.

Daring to dream: The highs and lows of a recent booking experience

4th Aug 2020

It started with a dream of being on a beach. We imagined getting the train to Margate, Broadstairs or Brighton on a sunny Friday morning. However, forecasts of the Great British weather during the period of our planned domestic getaway were anything but great.

Will Government support for the hospitality industry make a difference?

28th Jul 2020

Following on from Rishi Sunak's announcements of VAT cut and 'Eat out to help out' scheme, will it stimulate demand for the hospitality industry? See how our insight from our attitudinal segmentation in our free weekly COVID tracker sheds some light.

Keep calm and focus on Customer Satisfaction: The hygiene measures will become a ‘hygiene factor’

24th Jul 2020

To all the hoteliers and venues reopening their doors, best of luck! I bet things are all systems go with the revival of the hospitality sector, the roll out of new hygiene measures and the balancing act of staffing levels.

How can visitor attractions secure revenue / donations during a critical time?

23rd Jul 2020

The Natural History Museum may have been sleeping for a while – 60 million years for some of its guests – but its staff have been wide awake, as their reopening plans demonstrate.

The Post COVID-19 World for Businesses in Singapore

13th Jul 2020

A report on how Singaporean businesses have so far been affected by COVID-19 and the new measures they will seek to implement, including any new technologies they will adopt or upgrade.

UK Consumer Sentiment on the Impact of COVID-19 - Presentation to the Tourism Society

2nd Jul 2020

Our CEO recently shared findings from our consumer sentiment tracker with the Tourism Society. Cris' presentation is available to download.

Catalyst to change: the 5 major changes expected in the Singapore consumer market post-COVID-19

29th Jun 2020

BVA BDRC Asia undertook a survey of consumers in Singapore to assess the ways in which lockdown has changed consumer behaviour, but more importantly the economic impact on households.

Inside Best Western: A data-driven review

18th Jun 2020

A review of the fly-on-the-wall documentary, Inside Best Western – A Very British Hotel Chain.

The Prospects for Overseas Tourism in 2020

15th Jun 2020

This time last year, you’d have been forgiven for thinking that Brexit was the biggest challenge to UK outbound tourism. But fast forward 12 months, and COVID-19 means the sector faces its biggest threat in recent memory.

Coming out of lockdown – what is the outlook for the hotel sector in the UK?

9th Jun 2020

Using BVA BDRC's Covid-19 consumer tracking study, CEO, Cris Tarrant looks at the implications for the UK hotel sector and how it might emerge from lockdown.

COGNITION Audits

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