Assess the subconscious impact of product placement


James Myring

Managing Director

Product placement is very different to other advertising and sponsorship formats in that it works on a far more implicit level.  This means that even if a viewer doesn’t consciously recall seeing a product placement, it may still have had an impact on them.    

This creates a challenge for research: how do you measure recall of something that people cannot consciously remember?

What we do

Playsment is an innovative, gamified survey method to analyse the impact of product placement.  The award-winning approach reveals System 1 subconscious recall of the campaign, the impact on the brand when it is associated with a particular context, presenter or character, and how this affects purchase intention.


Get a true read of the impact of product placement

Direct future campaigns

Refine your strategy to sell or invest in product placement


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