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Product placement is very different to other advertising and sponsorship formats in that it works on a far more implicit level. This means that even if a viewer doesn’t consciously recall seeing a product placement, it may still have had an impact on them.
This creates a challenge for research: how do you measure recall of something that people cannot consciously remember?
Playsment is an innovative, gamified survey method to analyse the impact of product placement. The award-winning approach reveals System 1 subconscious recall of the campaign, the impact on the brand when it is associated with a particular context, presenter or character, and how this affects purchase intention.
Get a true read of the impact of product placement
Direct future campaigns
Refine your strategy to sell or invest in product placement
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