Traditional media, alive & kicking

By Piers Lee

 

Despite the advance of new media and social media, recent research conducted by BBC World News and BVA BDRC Asia demonstrates that TV is still the preferred medium for news across Asia. Consumers want trusted TV news brands in their subscription packages.  Sometimes this is just about convenience e.g. the media brand 'filters' the news that is important, and serves it up to viewers in the comfort of their living room. But in an age of ‘fake news’, consumers are increasingly relying on the leading media brands to validate the news as it breaks, backed by trusted in-country reporters.  As demonstrated by the research, this level of trust in media brands also provides a halo effect to the brands advertised on these news channels.

To find out more watch the presentation by Piers Lee, Managing Director, BVA BDRC Asia and Sally Wu, Senior Business Insight Manager - Asia Pacific, BBC World News. Presented at the Asia Research Breakfast Seminar in Singapore on June 1, 2017.

 

Please contact Piers at piers.lee@bdrc-asia.com to find out more.

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