Social Listening for Visitor Attractions07/02/2018 By Katie Vosper
We all want to know what people are saying about us, but when it comes to visitor attractions, knowing what people are saying about yours is vital. Imagine if you could easily find out exactly what your visitors loved, hated, or wanted to see more of – building on the metrics you get from customer surveys by leveraging the voice-of-the-customer on social media, review sites, and forums. Measure and benchmark online sentiment over time, brand associations and passion intensity; identify the main interests of your target audiences and the channels through which they discuss your brand. Sounds too good to be true, right? Well, it’s not.
We're launching a new social analytics service which analyses customer conversations and review site data and delivers real, understandable and actionable insights and benchmarks. The slideshow below outlines social listening in more detail. It’s real, it’s effective, and we’ll be launching it sometime in Q2 2018.
But before that, we'd like you to get involved. What features do you want to see? What benefits do you hope to get from social analytics? Feel free to drop us an email if you’ve got any requests to feed into our development, or if you’d like to find out more about the service.