We are pleased to announce that the Rail Reputation Index 2018 report is now available! New for 2018, we now utilise Social Analytics for a deeper understanding of real customer conversations about (and experiences of) individual rail brands.

Airline brands really do matter; our data shows that there are marked differences in the perceived value of different airline brands. Read more about how we're investigating their true value, and find out who came out on top in our pilot study.

The momentum behind millennial targeting is surprising. Why has the idea taken hold? Is there any truth in it? Should we abandon our psychographic models and go back to age cohorts? Jon Young evaluates the millennial targeting trend.

How exactly does 'Nudge' work, and how can we apply it? We discuss nudge theory following his recent presentation at the ESOMAR June event.

Many people assume that their decisions to purchase products and services are based purely on logical evaluations, but few people realise that the customer journey is as important as the product or service itself.

While we consider Brand Margin® to be the missing piece in the brand selection puzzle, it isn’t the definitive measure of brand health- so we created our new Brand Advantage metric.

Parent brands are becoming more and more prominent. However, as our Brand Margin® data confirms, the undisputed leader of exploiting a strong parent brand is Hilton.

To really understand the true value of a brand, you need to establish the premium that people are willing to pay to choose that brand over the alternatives.

BVA BDRC, the leading UK market research consulting group, has been acquired by French group, BVA.  Paris-based BVA, the third largest research and consulting group in France, has 800+ staff, revenues of over €150m and offices across Europe and in Asia and the USA.

The disruption caused by the new rail timetables has been inescapable. But where exactly did it all go so wrong, and how can train operating companies (TOCs) turn the negative publicity into an opportunity?

The post-Brexit world is looking financially hostile for British holidaymakers, but Britons aren't so easily deterred from their holidays. Our Holiday Trends report examines how Britons are cutting back on holidays without cutting them out.

Ahead of the tenth annual Hotel Insights Forum, we spoke to CBRE's Joe Stather about his perspective on the current state of the hospitality industry, Airbnb moving in on the meetings market and his love of all things 'North'.