How exactly does 'Nudge' work, and how can we apply it? We discuss nudge theory following his recent presentation at the ESOMAR June event.

Many people assume that their decisions to purchase products and services are based purely on logical evaluations, but few people realise that the customer journey is as important as the product or service itself.

While we consider Brand Margin® to be the missing piece in the brand selection puzzle, it isn’t the definitive measure of brand health- so we created our new Brand Advantage metric.

Parent brands are becoming more and more prominent. However, as our Brand Margin® data confirms, the undisputed leader of exploiting a strong parent brand is Hilton.

To really understand the true value of a brand, you need to establish the premium that people are willing to pay to choose that brand over the alternatives.

BVA BDRC, the leading UK market research consulting group, has been acquired by French group, BVA.  Paris-based BVA, the third largest research and consulting group in France, has 800+ staff, revenues of over €150m and offices across Europe and in Asia and the USA.

The disruption caused by the new rail timetables has been inescapable. But where exactly did it all go so wrong, and how can train operating companies (TOCs) turn the negative publicity into an opportunity?

The post-Brexit world is looking financially hostile for British holidaymakers, but Britons aren't so easily deterred from their holidays. Our Holiday Trends report examines how Britons are cutting back on holidays without cutting them out.

Ahead of the tenth annual Hotel Insights Forum, we spoke to CBRE's Joe Stather about his perspective on the current state of the hospitality industry, Airbnb moving in on the meetings market and his love of all things 'North'.

Are you disappointing visitors before they've even stepped through the door? As summer draws nearer, it's time for attractions to realise that visitor experience doesn't just start when they're inside; it starts with the queue.

Word of mouth is the way forward.  Consumers seem to be getting more cynical, becoming less and less likely to ‘fall for’ traditional marketing techniques.  So, how do you make yourself heard when the consumer’s stopped listening?

How do different organisations in the attractions and travel sector use ‘big data’? I recently attended the Visitor Studies Group 'Big Data' conference to find out just that.  My conclusion?  They don’t, really.