Brand Purpose – the reason for a brand to exist beyond making money – has become a hot topic. In November 2020 we conducted research amongst a nationally representative sample of 1,000 consumers to examine it in more detail.

Each day this week, we count down the Top 20 leading hotel brands in Britain as well as four we think are worth watching.  

When allowed to travel again, as many people are likely to revisit old favourite destinations as seek new ones, although that varies by cohort

We look at the upcoming changes to the Hotel Guest Survey, reflecting the post-COVID market and other long-term trends in the sector.

VenueVerdict is undergoing perhaps its largest transformation in a decade to become much more than just a meeting planner survey.

Delivering memorable customer experience goes beyond delivering the basics – it’s about going the extra mile in key moments of the experience that really matter.

The countdown is on until our favourite attractions can reopen, and although some of us will flood back to them, others will understandably remain hesitant.

One of the few upsides of the COVID-19 pandemic for the Indonesian economy has been to move it away from cash towards electronic payments. 

James Bland gives his thoughts on loyalty in the hotel sector. Do the loyalty programmes so prominent in the sector reward loyalty? And, how can brands leverage this to enhance their bottom line?

January 5th marked the third national lockdown across the UK - inevitably signalling another wave of home-schooling.

Many visitor attractions have responded to COVID-19 by changing to pre-booking only.  There are clear benefits of this for some attractions. However, pre-booking doesn’t suit everyone.

The onset of the COVID-19 pandemic and associated closure of attractions changed everything… leading to internal conflict and change in needs in consumers.