The BVA BDRC VenueVerdict development programme is already in full swing. There is still so much more to come as we go through 2021 and into 2022.

Advertising expert and enthusiast Max Willey reveals five things that, through BVA BDRC research, have been proven to make advertising work that bit harder.

The latest BVA BDRC survey of the US shows a market full of intent to travel, even if there was less appetite than in past years to travel far and wide.

Using the EPIC framework we look at how quick and simple gestures can make a memorable impression on someone's hotel stay and encourage rebooking.

Brand Purpose – the reason for a brand to exist beyond making money – has become a hot topic. In November 2020 we conducted research amongst a nationally representative sample of 1,000 consumers to examine it in more detail.

Each day this week, we count down the Top 20 leading hotel brands in Britain as well as four we think are worth watching.  

When allowed to travel again, as many people are likely to revisit old favourite destinations as seek new ones, although that varies by cohort

We look at the upcoming changes to the Hotel Guest Survey, reflecting the post-COVID market and other long-term trends in the sector.

VenueVerdict is undergoing perhaps its largest transformation in a decade to become much more than just a meeting planner survey.

Delivering memorable customer experience goes beyond delivering the basics – it’s about going the extra mile in key moments of the experience that really matter.

The countdown is on until our favourite attractions can reopen, and although some of us will flood back to them, others will understandably remain hesitant.

One of the few upsides of the COVID-19 pandemic for the Indonesian economy has been to move it away from cash towards electronic payments.