It’s time to talk about the in-flight audience – the citizens of the country in the sky, otherwise known as ‘Flyland’. Flyland is a country in the sky of roughly 11.9 million people; population larger than Cuba, Belgium or Sweden.

BVA Group, which recently joined the ranks of the top 10 Global Market Research Companies (reaching 150m Euro in 2017), has invested in a 30% share in BABEL, the French communication agency chaired by Laurent Habib.

Almost 1 in 5 adults in the UK report living with a disability or impairment (18%), some of which limit a customer’s ability to engage with their banking provider, and fewer than 1 in 10 online bankers or mobile banking app users reported that they received any form of specialist treatment or service tailored to their individual circumstances when they last used their digital platform. But how does this impact on brand perception?

Over a six month period, three in five consumers tried an alternative personal care brand to their usual purchase, according to our recent research.

Singapore’s $600m+ soft drinks market is undergoing major changes. Rising concerns about diabetes have resulted in seven of the major soft drinks manufacturers committing to lowering the sugar content of their drinks to less than 12% by 2020 - but rising concerns about health in general are opening up the soft drinks market.

Smartphones have made the mundane moments of life – commuting or waiting in line – nearly bearable, and streaming content is now an almost daily part of our lives. But as new markets rapidly emerge, so do new challenges for brands.

Punctuality in the rail sector is formally measured by transport authorities as a measure of good performance. However, it is only ever a pure assessment of train performance – it is never measured from the passenger perspective, which matters most.

Comprehensive data from BVA BDRC about the quality of service offered to SME business current account holders is now available. This latest major project adds to the company’s suite of benchmarking insights provided to clients.

The last 18 months has seen a significant number of app-only financial services platforms setting extremely high standards of customer advocacy at both relational and transactional levels. Are these newcomers changing the customer advocacy game?

We are pleased to announce that the Rail Reputation Index 2018 report is now available! New for 2018, we now utilise Social Analytics for a deeper understanding of real customer conversations about (and experiences of) individual rail brands.

Airline brands really do matter; our data shows that there are marked differences in the perceived value of different airline brands. Read more about how we're investigating their true value, and find out who came out on top in our pilot study.

The momentum behind millennial targeting is surprising. Why has the idea taken hold? Is there any truth in it? Should we abandon our psychographic models and go back to age cohorts? Jon Young evaluates the millennial targeting trend.