Neobanks - The visitor attractions of banking?By Caroline Ahmed
Neobanks are redefining banking around the globe. Unrestricted by pre-existing brand expectations, unconstrained by traditional technology and unimpeded by costly service models, their propositions appeal to the digitally savvy who are looking for more inventive banking solutions.
Europe, and particularly the UK, are leading the way thanks to regulation that encourages innovation and competition, leading a slew of boundary-pushing brands such as Monzo and Starling. But to what extent is this reflected in customer sentiment? How does this compare to other sectors? And are traditional banks really under threat? We reviewed the Net Promoter Scores (NPS) achieved by more than 250 brands from a selection of BVA BDRC sector studies to find some answers.
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You may also be interested in the first of our NPS series: NPS – to benchmark or not to benchmark?