Inside Best Western: A data-driven review

18/06/2020 By James Bland

A review of Inside Best Western - A Very British Hotel Chain.

In this slightly different blog, James Bland, Director at BVA BDRC, takes a closer look at the Channel 4 documentary on Britain's largest independent hotel chain, Best Western. Social media analysis, net sentiment and different BVA BDRC studies were used within this data-driven review to show the variations in mood and opinions of viewers.

If you are interested in finding out more, then do get in touch.  Please also download our weekly COVID-19 tracker.