Inside Best Western: A data-driven review

18/06/2020 By James Bland

A review of Inside Best Western - A Very British Hotel Chain.

In this slightly different blog, James Bland, Director at BVA BDRC, takes a closer look at the Channel 4 documentary on Britain's largest independent hotel chain, Best Western. Social media analysis, net sentiment and different BVA BDRC studies were used within this data-driven review to show the variations in mood and opinions of viewers.

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