Emotional Moments: Why Visitor Attractions Generate The Highest Net Promoter Scores

By Jon Young

If there’s one thing that’s clear from our work with visitor attractions, it’s that they deliver incredible experiences. By comparing the Net Promoter Scores (NPS) of over 250 brands in six sectors we’re now able to prove that visitor attractions deliver better experiences than other sectors too. In this article we'll look into why visitor attractions generate the highest NPS and what organisations in all sectors can learn from this.

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