Costa Rica offers the world’s best holidays according to holidaymakers’ own experiences.By Jon Young
A survey of 23,000 holidaymakers in 26 countries worldwide has named Costa Rica as the destination most would recommend for a holiday based on personal experience. The UK came joint 10th in a league table of 65 countries. The three destinations with the lowest level of enthusiasm among those who had experienced the country within the past 12 months were Tunisia, Indonesia and China.
The Global Tourism Monitor Survey from BVA BDRC asked holidaymakers to identify countries they had visited in the past 12 months and the likelihood of recommending the destination based on personal experience. Using a scoring system that subtracts the proportion of detractors from promoters to produce a Net Promoter Score, the survey found the destinations with the best and worst appeal to holidaymakers.