Brokers say the ideal lender is fast, efficient and communicative.By Tony Wornell
Quick and efficient processing is the biggest demand brokers have of lenders.
A study from BVA BDRC, involving 100 intermediaries from across the UK, revealed that a quarter of respondents felt speed and efficiency of offer processing was the most important aspect for brokers.
Contact and communication was highlighted as the second most important, with 17% of brokers stating they valued good communication highly.
Consistency of underwriting, speed of telephone response and simple online application systems were the next most important issues, while BDM access and quick call backs also ranked highly.
The study indicated that intermediaries want a quick, low effort solution for placing cases with lenders. Anything that slows the process or creates effort is an unwelcome intrusion into this ideal.