Following the long-awaited re-opening of visitor attractions, we worked with ASVA (the Association of Scottish Visitor Attractions) to conduct mystery visits to 20 diverse Scottish visitor attractions.

Delivering memorable customer experience goes beyond delivering the basics – it’s about going the extra mile in key moments of the experience that really matter.

Are you disappointing visitors before they've even stepped through the door? As summer draws nearer, it's time for attractions to realise that visitor experience doesn't just start when they're inside; it starts with the queue.

Word of mouth is the way forward.  Consumers seem to be getting more cynical, becoming less and less likely to ‘fall for’ traditional marketing techniques.  So, how do you make yourself heard when the consumer’s stopped listening?

Making learning fun for children has long been a core focus of the attractions market - but what about adults? Don’t we want to have fun whilst we learn too?