BVA BDRC Asia analysed the price sensitivity to school fees via our annual Brand Equity and Market Insights study for international schools, and to qualify the rationale behind how parents evaluate school fees.

Ahead of COP26, our team in Asia takes a look at what 'sustainability' means to people in Indonesia and how this contrasts with attitudes and beliefs in the West.

Parent surveys, such as those run by BVA BDRC, can inform a school in what areas they are satisfying parents, but what really drives recommendation are the more memorable experiences parents have with schools.

BVA BDRC surveyed parents sending children to international schools to assess the educational pathways they expect their children to take. The results give important context to the debates surrounding the gender pay gap.

One of the few upsides of the COVID-19 pandemic for the Indonesian economy has been to move it away from cash towards electronic payments. 

As Pfizer and Moderna announce COVID-19 vaccines with 90% efficacy, we might at last be able to think about a real ‘Post Covid-19’ world.

A report on how Singaporean businesses have so far been affected by COVID-19 and the new measures they will seek to implement, including any new technologies they will adopt or upgrade.

BVA BDRC Asia undertook a survey of consumers in Singapore to assess the ways in which lockdown has changed consumer behaviour, but more importantly the economic impact on households.

Do parents want structured or discovery-based learning for their children who attend international schools in Asia? Our parent surveys find interesting differences by background and by pupil age.

We conduct a series of annual parent surveys to assess the choice drivers for international schooling in Singapore and other Asian markets. Applying insights from parents’ opinion and behaviour, we advise schools in their marketing and strategic planning.

Diversity is one of the greatest attractions of international schools across the world. But what does it really mean? Is diversity more than just schools collecting nationalities?

Insights from our Singapore Parent Survey, conducted in Q4 2019

Parental dynamics are changing. But how do these trends also plays out in our international schools parents’ survey.

In the fifth part of our series on International Schooling, we look at why academic reputation is so important, and how it can be measured.

In the fourth part of our series on International Schooling, we look at how different lifecycle stages affect the decision making process.

In our third blog on International Schools, we explore how parents make choices about international schools?

In the fifth part of our “Talking to Generations” Series, we examine Gen Z & Y attitudes to video gaming.

In the fourth part of our “Talking to Generations” Series, we examine Gen Z & Y attitudes to advertising.

In the second part of our International Schooling research, we look at Third Culture Kids / Third Culture Families, a growing segment of the Asian market

In the first of our International Schools blogs we discuss how using insights from parents’ opinion & behaviour, we advise schools in their marketing and strategic planning.

In the third part of our “Talking to Generations” Series, we examine genre preferences in Gen X & Gen Y in Singapore.

In the second of our “Talking to Generations” Series, we examine media motives and the role of TV in Singapore.

In the first of our “Talking to Generations” Series, we examine the Media Habits of Gen Y & Z in Singapore.

Over a six month period, three in five consumers tried an alternative personal care brand to their usual purchase, according to our recent research.

Singapore’s $600m+ soft drinks market is undergoing major changes. Rising concerns about diabetes have resulted in seven of the major soft drinks manufacturers committing to lowering the sugar content of their drinks to less than 12% by 2020 - but rising concerns about health in general are opening up the soft drinks market.

Smartphones have made the mundane moments of life – commuting or waiting in line – nearly bearable, and streaming content is now an almost daily part of our lives. But as new markets rapidly emerge, so do new challenges for brands.

In this video, voted ‘Best Paper’ at the Asia Research Seminar, we present findings from the travel, tourism and visitor attractions market on how generations can be different, but how we also need to be cautious about stereotyping and missing opportunities.

In partnership with BANDAI NAMCO Entertainment Asia, a leading video games developer, BVA BDRC undertook a comprehensive review of the gaming market across Asia involving a survey of 16+ year olds who game at least every month.

Our recent research on theme parks in Asia reveals challenges and opportunities ahead in the market. In our blog, we outline 5 guidelines to help visitor attractions manage their visitor experience.

To establish whether a product really will be a success, we have also to understand the likelihood of a purchaser making real their intention to buy.

We look at how this family restaurant grew from their own home to new markets and concepts.

BVA BDRC Asia interviewed one of the founder directors of UFIT, James Forrester, to establish some of their success factors, and how the business has used market research in their brand development and business management.

Of all our SME series, Willow & Huxley are perhaps the most enthusiastic adopters of market research and found innovative ways of getting consumer insight on a shoestring budget.

Part of BVA BDRC Asia’s research into the food and beverage industry involves talking to proprietors to establish their success factors in creating their business in such a crowded market.

BBC World News and BVA BDRC Asia demonstrate that TV is still the preferred medium for news across the region, and discuss what implications this has for media brands.

The need for “greater insight” and for researchers to make stronger recommendations to marketing departments is encouraging corporations to seek more in-depth consumer insight through qualitative research.

Daniel Tay founder of Bakerzin talks to Piers Lee about how to succeed in a market that sees competition from virtually every quarter.

PropertyGuru is an example of “home grown” Internet-based business that got things right from the beginning, and has grown to dominate the property market. Here its founders tell us how they did it.

Loh Lik Peng, founder of several independent hotels in Singapore talks to us about the hotel industry and the importance for research companies to engage with clients.

In Vitro PTE Ltd was founder Kris Soh talks to Piers Lee about how he grew his company and the importance of Market Research to him.