The onset of the COVID-19 pandemic and associated closure of attractions changed everything… leading to internal conflict and change in needs in consumers.

The Natural History Museum may have been sleeping for a while – 60 million years for some of its guests –  but its staff have been wide awake, as their reopening plans demonstrate.

We have put together our top tips to help anyone needing to prioritise the locations they market using geographical mapping.

How do different organisations in the attractions and travel sector use ‘big data’? I recently attended the Visitor Studies Group 'Big Data' conference to find out just that.  My conclusion?  They don’t, really.

We're launching a new social analytics service which takes conversations and comments from social media and delivers back real, understandable and actionable insights.

We share some of the recent findings from the visitor experience benchmarking programme.