The onset of the COVID-19 pandemic and associated closure of attractions changed everything… leading to internal conflict and change in needs in consumers.

The Natural History Museum may have been sleeping for a while – 60 million years for some of its guests –  but its staff have been wide awake, as their reopening plans demonstrate.

We have put together our top tips to help anyone needing to prioritise the locations they market using geographical mapping.

BVA BDRC’s dedicated Tourism & Leisure team is one of the best in the industry. Their work for some of the UK’s top leisure and visitor attractions has helped them drive up visitor numbers, increase membership and put on great exhibitions.

How do different organisations in the attractions and travel sector use ‘big data’? I recently attended the Visitor Studies Group 'Big Data' conference to find out just that.  My conclusion?  They don’t, really.

We're launching a new social analytics service which takes conversations and comments from social media and delivers back real, understandable and actionable insights.

We share some of the recent findings from the visitor experience benchmarking programme.

We explain how you can get the competitive edge in your sector by learning from the best in class in your own sector, and in other neighbouring sectors too. ALVA experience benchmarking insights for visitor attractions in the UK.

Why satisfaction alone is not enough. We explore the concept of Visitor Delight, and why it is so important for visitor attractions to get right.

Whilst walking back through the Tower of London last week having just delivered our latest visitor insight presentation to Historic Royal Palaces, I couldn’t stop both smiling and shaking my head in amazement at how huge this ‘Poppies’ thing has become.