ChatGPT is everywhere right now! Whether user generated content, mainstream or specialist news, we’re all asking ourselves the same question about the latest chatbot: is it any good and what does this mean for the future?

BVA BDRC have been named as Research Agency Team of the Year at the 2019 MediaTel Media Research Awards in London.

A study of broadband pricing in 196 countries reveals vast global disparities in the cost of getting online – UK ranks 62nd cheapest

The (digital) natives have had enough. Whilst people are generally more obsessed than ever with their smartphones, tablets and other devices - a growing proportion are seeking a ‘time out’ and taking a break from them.

This time last year we released the results from the first wave of our Twystery® research. It’s a mystery shopping report that benchmarks how well brands use Twitter to respond to consumer queries. The original Twystery® generated so much interest that we decided to run it again, only bigger. Much bigger.

We recently published the first wave of results from Twystery® (our new technique using mystery shopping to assess how brands respond to consumer tweets). We sent 900 tweets to 30 brands across six product sectors, asking a range of questions. We evaluated them on several measures, including the response rate, the speed of response and the quality of response.