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12th December 2014

Sweet Tweets are made of this – how to respond to Twitter queries

Brand and Comms / Culture, Tourism and Leisure

We recently published the first wave of results from Twystery® (our new technique using mystery shopping to assess how brands respond to consumer tweets). We sent 900 tweets to 30 brands across six product sectors, asking a range of questions. We evaluated them on several measures, including the response rate, the speed of response and the quality of response.

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