
Five things we’ve learnt about effective advertising
Brand and Comms / MediaAdvertising expert and enthusiast Max Willey reveals five things that, through BVA BDRC research, have been proven to make advertising work that bit harder.
Read moreAdvertising expert and enthusiast Max Willey reveals five things that, through BVA BDRC research, have been proven to make advertising work that bit harder.
Read moreNot just a bit – a lot. Twice as much, in fact. This was the headline finding from our multi-award winning research for Channel 4 around Contextual Moments – Channel 4’s new AI driven TV advertising technology that enables the broadcaster to place a brand’s ads next to relevant scenes in a linear TV show.
Read moreOur findings on the effectiveness of earned media on Channel 4 presented 2016 Media Research Group Conference.
Read moreDuring the course of the London 2012 Paralympics, Channel 4 broadcast almost 500 hours of coverage, four times that of the 2008 Paralympics in Beijing, and reached an audience of 37 million people.
Read more