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18th September 2018

Is digital banking adding brand value for customers with disabilities?

Brand and Comms / Financial

Almost 1 in 5 adults in the UK report living with a disability or impairment (18%), some of which limit a customer’s ability to engage with their banking provider, and fewer than 1 in 10 online bankers or mobile banking app users reported that they received any form of specialist treatment or service tailored to their individual circumstances when they last used their digital platform. But how does this impact on brand perception?

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