Brand Purpose – the reason for a brand to exist beyond making money – has become a hot topic. In November 2020 we conducted research amongst a nationally representative sample of 1,000 consumers to examine it in more detail.

In this paper, originally presented alongside NewsUK at the 2020 MRG Conference, we look at how SMEs are often overlooked by advertisers.

Using data from our BVA BDRC Covid-19 tracker, as well as current thinking from marketing experts, we have spelled out below our 7 reasons to continue advertising at a time when it seems most tempting to cut marketing spend to the bone.

It’s not an easy time to be a consumer brand.  If the rise of online aggregators and budget supermarkets isn’t enough, we now have the emergence of Voice Commerce.

England have won the cricket World Cup final but unless you talk to a long standing cricket fan you may struggle to know the tournament is actually on.

It’s time to talk about the in-flight audience – the citizens of the country in the sky, otherwise known as ‘Flyland’. Flyland is a country in the sky of roughly 11.9 million people; population larger than Cuba, Belgium or Sweden.

Airline brands really do matter; our data shows that there are marked differences in the perceived value of different airline brands. Read more about how we're investigating their true value, and find out who came out on top in our pilot study.

BVA BDRC’s recently released study, Media GPS, investigates the views and consumption habits of the world's most frequent international travellers, and results support the view that the ‘World Citizen’ does indeed exist.

Media GPS - 2017: a ground-breaking new study delivers profound insights into the consumption patterns, opinions and media habits of nearly 10 million of the world’s most frequent and affluent travellers.

A recent investigation by The Times has suggested that products marketed at women are sometimes more expensive than “equivalent” items marketed at men. Prices are, of course, set by supply and demand. To fully understand pricing we used Brand Margin® to look at the price that men and women are prepared to pay for products.

Unravelling the UK's General Election. To put it bluntly, it does seem that the polls got it wrong. But there was one poll that was closer than the rest. This poll used the 'Wisdom' method...