Big challenges can require big (and expensive) solutions. The accepted wisdom is that a problem that loses an attraction lots of money will take lots of money to fix. But sometimes, a simple solution is more effective. 

The truth is, on occasion I lack self-discipline (no, really). I know what I should do, but I keep finding ways to justify to myself doing the things I shouldn’t. What I need is a bit of help – a nudge in the right direction. 

The odds are yes, you have been nudged. The truth is that nudges – or subtle changes that steer people’s behaviour in a particular way without force or coercion – can be found everywhere. So how can they help the transport and mobility industry?

Holiday Trends 2018 went against the tide of popular opinion, but it seems as though – despite fluctuating exchange rates, the Beast from the East and record heatwaves – most of our predictions were correct. 

In a world of contactless travel where time is money and speed to market makes all the difference, the meetings revolution is coming. Our guest blogger, Joanna Fisher of Kew Green Hotels, examines the future of the meetings industry.

A week ago, I attended the launch of the Scaleup Institute’s 2018 annual report. Held at Canada House, an audience of private and public sector organisations that work with growing businesses heard about the challenges facing such companies and the steps being taken to support them.

We reviewed the key research on the subject and took to the streets of London to capture the voice of the visitor.  This short video showcases our findings.

Not just a bit – a lot. Twice as much, in fact. This was the headline finding from our multi-award winning research for Channel 4 around Contextual Moments – Channel 4’s new AI driven TV advertising technology that enables the broadcaster to place a brand’s ads next to relevant scenes in a linear TV show.

It’s time to talk about the in-flight audience – the citizens of the country in the sky, otherwise known as ‘Flyland’. Flyland is a country in the sky of roughly 11.9 million people; population larger than Cuba, Belgium or Sweden.

BVA Group, which recently joined the ranks of the top 10 Global Market Research Companies (reaching 150m Euro in 2017), has invested in a 30% share in BABEL, the French communication agency chaired by Laurent Habib.

Almost 1 in 5 adults in the UK report living with a disability or impairment (18%), some of which limit a customer’s ability to engage with their banking provider, and fewer than 1 in 10 online bankers or mobile banking app users reported that they received any form of specialist treatment or service tailored to their individual circumstances when they last used their digital platform. But how does this impact on brand perception?

Over a six month period, three in five consumers tried an alternative personal care brand to their usual purchase, according to our recent research.