Featured Opinions
The top 20 hotel brands in Great Britain Brands / Hotels and Events
Each day this week, we count down the Top 20 leading hotel brands in Britain as well as four we think are worth watching.
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How can visitor attractions deliver EPIC experiences this spring? Brands / Culture, Tourism and Leisure
Delivering memorable customer experience goes beyond delivering the basics – it’s about going the extra mile in key moments of the experience that really matter.
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Does loyalty pay? - A Hotel sector perspective Channels / Hotels and Events
James Bland gives his thoughts on loyalty in the hotel sector. Do the loyalty programmes so prominent in the sector reward loyalty? And, how can brands leverage this to enhance their bottom line?
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Hybrid Events – a summary of the (virtual and physical) landscape Brands / Hotels and Events
In this blog, James Bland provides an overview of hybrid events. Which could be a major opportunity for hotels and venues following the changes caused by the Covid-19 pandemic.
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International Schooling in a Post COVID-19 World Customers / Education
As Pfizer and Moderna announce COVID-19 vaccines with 90% efficacy, we might at last be able to think about a real ‘Post Covid-19’ world.
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My 2020 summer holiday abroad: a nightmare or a pleasure? What we can learn about overseas leisure travel in the months to come Brands / Culture, Tourism and Leisure
August 2020 was a month filled with so much promise and excitement at the start of the year. Even at the start of April, I was confident that it would go ahead as normal. By early July, everything hung in the balance.
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Behind the doors of visitor attractions: How has it all changed during Covid-19? Compliance / Culture, Tourism and Leisure
With limitations on what can be open, some attractions have chosen to change their pricing. In this blog, we explore the ways in which organisations are responding to these ‘restrictions’.
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How have mortgage intermediaries adapted in the face of a pandemic? Brands / Financial
As the Government encourages more people to return to the office, we have been looking at how businesses are responding.
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Banks the unexpected NPS ‘winners’ of Covid-19? Brands / Financial
It seems a global pandemic may well have been an unexpected saviour (for NPS at least!) in retail banking, with three of the big four Australian banks and a number of Tier Two brands seeing substantial uplifts in NPS.
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Daring to dream: The highs and lows of a recent booking experience Brands / Culture, Tourism and Leisure
It started with a dream of being on a beach. We imagined getting the train to Margate, Broadstairs or Brighton on a sunny Friday morning. However, forecasts of the Great British weather during the period of our planned domestic getaway were anything but great.
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Will Government support for the hospitality industry make a difference? Brands / Culture, Tourism and Leisure
Following on from Rishi Sunak's announcements of VAT cut and 'Eat out to help out' scheme, will it stimulate demand for the hospitality industry? See how our insight from our attitudinal segmentation in our free weekly COVID tracker sheds some light.
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Keep calm and focus on Customer Satisfaction: The hygiene measures will become a ‘hygiene factor’ Channels / Culture, Tourism and Leisure
To all the hoteliers and venues reopening their doors, best of luck! I bet things are all systems go with the revival of the hospitality sector, the roll out of new hygiene measures and the balancing act of staffing levels.
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How can visitor attractions secure revenue / donations during a critical time? Channels / Culture, Tourism and Leisure
The Natural History Museum may have been sleeping for a while – 60 million years for some of its guests – but its staff have been wide awake, as their reopening plans demonstrate.
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The Prospects for Overseas Tourism in 2020 Brands / Culture, Tourism and Leisure
This time last year, you’d have been forgiven for thinking that Brexit was the biggest challenge to UK outbound tourism. But fast forward 12 months, and COVID-19 means the sector faces its biggest threat in recent memory.
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Coming out of lockdown – what is the outlook for the hotel sector in the UK? Brands / Culture, Tourism and Leisure
Using BVA BDRC's Covid-19 consumer tracking study, CEO, Cris Tarrant looks at the implications for the UK hotel sector and how it might emerge from lockdown.
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How tech-savvy visitor attractions are reaching out to new global audiences Brands / Culture, Tourism and Leisure
The virtual doors have opened for some of our favourite visitor attractions as their physical doors have closed. Audiences can now explore and enjoy these attractions from the comfort of their own home
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British Hoteliers Face up to the Coronavirus Challenge Brands / Culture, Tourism and Leisure
The hotel sector has never seen anything like this before. As a result, owners and leaders are pretty much having to make it up as they go along and trust their instincts. Some are getting it right, others… well… are not.
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How smartphone technology has disrupted and transformed mobility Channels / Technology and Telecoms
How can traditional transport operators keep pace with sector developments as new disruptive companies are constantly entering the market and changing the way people get around.
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Which mobile banking apps are winning? Brands / Financial
Mobile banking apps are an increasingly crucial frontline for banks. Our new benchmarking programme focussed on Mobile Banking App customer experience allows subscribers to assess customer perception and the app experience metrics on a range of features
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Super charge your CX strategy Brands / Culture, Tourism and Leisure
From our wealth of customer experience (CX) work, we have written a series of papers sharing our knowledge. Ultimately we hope to inspire your CX strategy and further demonstrate the potential of NPS as a valuable performance metric.
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19th April 2021
The top 20 hotel brands in Great Britain
Brands / Hotels and EventsEach day this week, we count down the Top 20 leading hotel brands in Britain as well as four we think are worth watching.
Read more
19th April 2021
Nostalgia’s not what it used to be…
Brands / Culture, Tourism and LeisureWhen allowed to travel again, as many people are likely to revisit old favourite destinations as seek new ones, although that varies by cohort
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19th April 2021
Hotel Guest Survey... transformed
Brands / Hotels and EventsWe look at the upcoming changes to the Hotel Guest Survey, reflecting the post-COVID market and other long-term trends in the sector.
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19th April 2021
Big changes for VenueVerdict coming soon
Compliance / Hotels and EventsVenueVerdict is undergoing perhaps its largest transformation in a decade to become much more than just a meeting planner survey.
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1st April 2021
How can visitor attractions deliver EPIC experiences this spring?
Brands / Culture, Tourism and LeisureDelivering memorable customer experience goes beyond delivering the basics – it’s about going the extra mile in key moments of the experience that really matter.
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25th March 2021
What can attractions do to entice visitors back this spring?
Brands / Culture, Tourism and LeisureThe countdown is on until our favourite attractions can reopen, and although some of us will flood back to them, others will understandably remain hesitant.
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18th February 2021
Digitisation of Indonesia from COVID-19
Brands / FinancialOne of the few upsides of the COVID-19 pandemic for the Indonesian economy has been to move it away from cash towards electronic payments.
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3rd February 2021
Does loyalty pay? - A Hotel sector perspective
Channels / Hotels and EventsJames Bland gives his thoughts on loyalty in the hotel sector. Do the loyalty programmes so prominent in the sector reward loyalty? And, how can brands leverage this to enhance their bottom line?
Read more
20th January 2021
Let’s get down to home-schooling!
Brands / Culture, Tourism and LeisureJanuary 5th marked the third national lockdown across the UK - inevitably signalling another wave of home-schooling.
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13th January 2021
Pre-Booking Insights for Visitor Attractions
Brands / Culture, Tourism and LeisureMany visitor attractions have responded to COVID-19 by changing to pre-booking only. There are clear benefits of this for some attractions. However, pre-booking doesn’t suit everyone.
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4th January 2021
A changing landscape for attractions
Brands / Culture, Tourism and LeisureThe onset of the COVID-19 pandemic and associated closure of attractions changed everything… leading to internal conflict and change in needs in consumers.
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23rd December 2020
SMEs - The overlooked audience
Brands / MediaIn this paper, originally presented alongside NewsUK at the 2020 MRG Conference, we look at how SMEs are often overlooked by advertisers.
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