Holiday Trends 2018 went against the tide of popular opinion, but it seems as though – despite fluctuating exchange rates, the Beast from the East and record heatwaves – most of our predictions were correct. 

In a world of contactless travel where time is money and speed to market makes all the difference, the meetings revolution is coming. Our guest blogger, Joanna Fisher of Kew Green Hotels, examines the future of the meetings industry.

A week ago, I attended the launch of the Scaleup Institute’s 2018 annual report. Held at Canada House, an audience of private and public sector organisations that work with growing businesses heard about the challenges facing such companies and the steps being taken to support them.

We reviewed the key research on the subject and took to the streets of London to capture the voice of the visitor.  This short video showcases our findings.

Not just a bit – a lot. Twice as much, in fact. This was the headline finding from our multi-award winning research for Channel 4 around Contextual Moments – Channel 4’s new AI driven TV advertising technology that enables the broadcaster to place a brand’s ads next to relevant scenes in a linear TV show.

It’s time to talk about the in-flight audience – the citizens of the country in the sky, otherwise known as ‘Flyland’. Flyland is a country in the sky of roughly 11.9 million people; population larger than Cuba, Belgium or Sweden.

BVA Group, which recently joined the ranks of the top 10 Global Market Research Companies (reaching 150m Euro in 2017), has invested in a 30% share in BABEL, the French communication agency chaired by Laurent Habib.

Almost 1 in 5 adults in the UK report living with a disability or impairment (18%), some of which limit a customer’s ability to engage with their banking provider, and fewer than 1 in 10 online bankers or mobile banking app users reported that they received any form of specialist treatment or service tailored to their individual circumstances when they last used their digital platform. But how does this impact on brand perception?

Over a six month period, three in five consumers tried an alternative personal care brand to their usual purchase, according to our recent research.

Singapore’s $600m+ soft drinks market is undergoing major changes. Rising concerns about diabetes have resulted in seven of the major soft drinks manufacturers committing to lowering the sugar content of their drinks to less than 12% by 2020 - but rising concerns about health in general are opening up the soft drinks market.

Smartphones have made the mundane moments of life – commuting or waiting in line – nearly bearable, and streaming content is now an almost daily part of our lives. But as new markets rapidly emerge, so do new challenges for brands.

Punctuality in the rail sector is formally measured by transport authorities as a measure of good performance. However, it is only ever a pure assessment of train performance – it is never measured from the passenger perspective, which matters most.