We explore how visitor research highlights potential barriers to engagement and enjoyment to inform future interpretative decisions.
Read moreBVA BDRC have been named as Research Agency Team of the Year at the 2019 MediaTel Media Research Awards in London.
Read moreBVA BDRC is one of the most trusted names in financial and business research and the release of the Business banking service quality results is a continuation of BVA BDRC's history of specialised benchmarking and insight methodologies.
Read moreWhether it is promoting the benefits of paid bank accounts, encouraging online banking or making investing more accessible, there are many aspects of the financial sector that could benefit from nudges.
Read moreThe truth is, on occasion I lack self-discipline (no, really). I know what I should do, but I keep finding ways to justify to myself doing the things I shouldn’t. What I need is a bit of help – a nudge in the right direction.
Read moreHoliday Trends 2018 went against the tide of popular opinion, but it seems as though – despite fluctuating exchange rates, the Beast from the East and record heatwaves – most of our predictions were correct.
Read moreWe reviewed the key research on the subject and took to the streets of London to capture the voice of the visitor. This short video showcases our findings.
Read moreThe last 18 months has seen a significant number of app-only financial services platforms setting extremely high standards of customer advocacy at both relational and transactional levels. Are these newcomers changing the customer advocacy game?
Read moreAirline brands really do matter; our data shows that there are marked differences in the perceived value of different airline brands. Read more about how we're investigating their true value, and find out who came out on top in our pilot study.
Read moreThe momentum behind millennial targeting is surprising. Why has the idea taken hold? Is there any truth in it? Should we abandon our psychographic models and go back to age cohorts? Jon Young evaluates the millennial targeting trend.
Read moreHow exactly does 'Nudge' work, and how can we apply it? We discuss nudge theory following his recent presentation at the ESOMAR June event.
Read moreMany people assume that their decisions to purchase products and services are based purely on logical evaluations, but few people realise that the customer journey is as important as the product or service itself.
Read moreBVA BDRC, the leading UK market research consulting group, has been acquired by French group, BVA. Paris-based BVA, the third largest research and consulting group in France, has 800+ staff, revenues of over €150m and offices across Europe and in Asia and the USA.
Read moreThe disruption caused by the new rail timetables has been inescapable. But where exactly did it all go so wrong, and how can train operating companies (TOCs) turn the negative publicity into an opportunity?
Read moreAhead of the tenth annual Hotel Insights Forum, we spoke to CBRE's Joe Stather about his perspective on the current state of the hospitality industry, Airbnb moving in on the meetings market and his love of all things 'North'.
Read moreWord of mouth is the way forward. Consumers seem to be getting more cynical, becoming less and less likely to ‘fall for’ traditional marketing techniques. So, how do you make yourself heard when the consumer’s stopped listening?
Read moreThe last year and a half has proved a rollercoaster for professional portfolio landlords and smaller landlords alike – albeit for very different reasons.
Read moreBVA BDRC have tapped into a unique channel that gives us access to 5,000 international travellers every quarter. Who wants to understand the purchasing habits and intentions of this open-minded, high spending, and well-travelled group?
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20th May 2019
In the fifth part of our “Talking to Generations” Series, we examine Gen Z & Y attitudes to video gaming.
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20th May 2019
In the fourth part of our “Talking to Generations” Series, we examine Gen Z & Y attitudes to advertising.
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20th May 2019
Applying insights from parents’ opinion & behaviour, we advise schools in their marketing and strategic planning. We report on key insights in a series of blogs.
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20th May 2019
As part of our International Schooling research, we look at Third Culture Kids / Third Culture Families, a growing segment of the Asian market
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13th May 2019
In the third part of our “Talking to Generations” Series, we examine genre preferences in Gen X & Gen Y in Singapore.
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3rd May 2019
In the second of our “Talking to Generations” Series, we examine media motives and the role of TV in Singapore.
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30th April 2019
In the first of our “Talking to Generations” Series, we examine the Media Habits of Gen Y & Z in Singapore.
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30th March 2019
BVA BDRC’s dedicated Tourism & Leisure team is one of the best in the industry. Their work for some of the UK’s top leisure and visitor attractions has helped them drive up visitor numbers, increase membership and put on great exhibitions.
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25th March 2019
We explore how visitor research highlights potential barriers to engagement and enjoyment to inform future interpretative decisions.
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26th February 2019
BVA BDRC have been named as Research Agency Team of the Year at the 2019 MediaTel Media Research Awards in London.
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15th February 2019
BVA BDRC is one of the most trusted names in financial and business research and the release of the Business banking service quality results is a continuation of BVA BDRC's history of specialised benchmarking and insight methodologies.
Read more
12th February 2019
How does British Business Innovation stack up today? To find out, the BVA BDRC Business Opinion Omnibus questioned 1,200 financial decision makers.
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