Stand out from the crowd and develop memorable retail banking experiences
Moments of Truth helps retail banking providers tailor their customer experience by highlighting the gaps between brand promise, delivery and service perception.
This unique customer feedback and benchmarking system gives the inside track on competitor performance and allows you to target CX improvements with pinpoint accuracy.
consumer interviews annually
banking interactions assessed
Moments of Truth includes established KPIs, enhanced by innovative metrics that are anchored in behavioural science to benchmark, diagnose and improve your CX.
Subscribers benefit from insights about their own CX, that of peers and market leaders. You’ll know which journeys drive up brand perceptions and where you should invest to get ahead of the competition.
Create differentiated and memorable CX
Control points where you know your brand can get ahead of the competition
Weigh your CX activities against your market peers
Measure the effectiveness of your CX investments
Inform future CX strategy
Report to stakeholders about your market rankings
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