Our Accreditations and Awards continue to be determined by performance and customer experience, not by membership. To find out more or to be a part of this syndicated research please contact meetings@bva-bdrc.com.

We are delighted to announce the following additional Accreditations following the final assessment at the end of Q4 2023.

Event Planner Feedback

To be eligible for the Event Planner Feedback Accreditation, which is awarded each quarter, you must have a total of at least 40 responses from Business or Personal Event Hosts over a 12 month period.

VenueVerdict Gold Standard

Awarded to those venues who receive at least 50 responses over the 12 month period, with an NPS placing them in the top 10% of all subscribers.

  • Engineers’ House (Make Venues)
  • Broadway House (Make Venues)

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VenueVerdict Highly Commended

Awarded to those venues with a NPS placing them in the top 20% of all subscribers

  • Woodland Grange (Make Venues)
  • DoubleTree by Hilton Hotel Leeds City Centre (Valor Hospitality Europe)

VenueVerdict Commended

Awarded to those venues whose NPS exceeds the global ‘average’ (aggregate)

  • Crowne Plaza Newcastle – Stephenson Quarter (Aimbridge EMEA)
  • Conference Aston (Independent)
  • Newbury Racecourse (Independent)
  • The Barbican (Independent)
  • Emirates Old Trafford, Lancashire Cricket (Independent)
  • Chesford Grange Hotel, Warwickshire (The QHotels Collection)
  • Oulton Hall (The QHotels Collection)
  • DoubleTree by Hilton Hotel Manchester – Picadilly (Valor Hospitality Group)
  • Crowne Plaza Solihull (Valor Hospitality Europe)
  • Crowne Plaza Stratford-upon-Avon (Valor Hospitality Europe)

Mystery Shopping

To be eligible for the Mystery Shopping Accreditation, which is awarded each quarter, you must have a total of at least 12 Meetings or Social enquiries over a 12 month period.

VenueVerdict Gold Standard

Awarded to those venues who submitted a proposal for all of their enquiries within 8 working hours, with a score (meetings + social) placing them in the top 10% of all subscribers

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  • North Hub (Aimbridge EMEA)
  • Holiday Inn Southend (Aimbridge EMEA)
  • Stirling Highland Hotel (Cairn Hotel Group)
  • Hilton Cologne (Hilton (owned and managed))
  • Hilton Alexandria King’s Ranch (Hilton (owned and managed))
  • Hilton Dubai Jumeirah (Hilton (owned and managed))
  • Waldorf Astoria Edinburgh – The Caledonian (Hilton (owned and managed))
  • Hilton Sorrento Palace (Hilton (owned and managed))
  • Kimpton Clocktower (IHG UK&I Managed Estate)
  • Peterborough Delta (Marriott International)
  • Marriott – Glasgow (Marriott International)
  • Durham Delta (Marriott International)
  • Le Meridien Cairo Airport (Marriott International)
  • Delta Newcastle (Marriott International)
  • Worsley Park Delta (Marriott International)
  • Bexleyheath Delta (Marriott International)
  • Sheraton Sopot Hotel (Marriott International)
  • Marriott Hotel Al Forsan (Marriott International)
  • Sheraton Dubai Creek Hotel & Towers (Marriott International)
  • Sheraton Sharjah Beach Resort & Spa (Marriott International)
  • Aloft Madrid Gran Via (Marriott International)
  • DoubleTree by Hilton Glasgow Westerwood (The QHotels Collection)
  • Crowne Plaza Harrogate (Valor Hospitality Europe)
  • Holiday Inn Gloucester-Cheltenham (Valor Hospitality Europe)
  • Holiday Inn Southampton (Valor Hospitality Europe)
  • Crowne Plaza Chester (Valor Hospitality Europe)
  • Hilton Garden Inn Birmingham Brindleyplace (Valor Hospitality Europe)

VenueVerdict Highly Commended

Awarded to those venues with a score (meetings + social) placing them in the top 20% of all subscribers

  • South Hub (Aimbridge EMEA)
  • Novotel Leicester (Aimbridge EMEA)
  • Midland Hub (Aimbridge EMEA)
  • The View Hotel, Eastbourne (Aimbridge EMEA)
  • Royal Berkshire Hotel (Exclusive Hotels)
  • Hilton at St George’s Park (Hilton (owned and managed))
  • DoubleTree by Hilton Dubai M Square Hotel & Residences (Hilton (owned and managed))
  • Hilton Alexandria Green Plaza (Hilton (owned and managed))
  • Hilton Warsaw City (Hilton (owned and managed))
  • Hilton Molino Stucky Venice (Hilton (owned and managed))
  • Hilton Evian-les-Bains (Hilton (owned and managed))
  • Hilton Madrid Airport (Hilton (owned and managed))
  • Hilton Pyramid Golf Resort (Hilton (owned and managed))
  • Voco St David’s Cardiff (IHG UK&I Managed Estate)
  • Carden Park Hotel, Golf Resort and Spa
  • The Ritz-Carlton, Doha (Marriott International)
  • Aloft Abu Dhabi (Marriott International)
  • Liverpool Delta (Marriott International)
  • The St. Regis Istanbul (Marriott International)
  • Sheraton Cairo and Casino (Marriott International)
  • Leeds Marriott Hotel (Marriott International)
  • The Sheraton Heathrow Hotel (Marriott International)
  • Frankfurt Marriott Hotel (Marriott International)
  • The Shelbourne Dublin, A Renaissance Hotel (Marriott International)
  • Cologne Marriott Hotel (Marriott International)
  • Tudor Park Delta (Marriott International)
  • York Delta (Marriott International)
  • The Ritz-Carlton, Istanbul (Marriott International)
  • Leipzig Marriott Hotel (Marriott International)
  • Marriott Bournemouth Highcliff (Marriott International)
  • Lapita Hotel Dubai (Marriott International)
  • Le Royal Meridien Beach Resort & Spa (Marriott International)
  • Istanbul Marriott Hotel Sisli (Marriott International)
  • W Dubai The Palm (Marriott International)
  • Le Meridien Nice (Marriott International)
  • Hamburg Marriott Hotel (Marriott International)
  • Heidelberg Marriott Hotel (Marriott International)
  • The Ritz-Carlton, Jeddah (Marriott International)
  • The Westin Excelsior Rome (Marriott International)
  • Renaissance Barcelona Hotel (Marriott International)
  • Sheraton Essen Hotel (Marriott International)
  • JW Marriott Marquis City Center Doha, Qatar (Marriott International)
  • Courtyard by Marriott Toulouse Airport (Marriott International)
  • Le Meridien Al Khobar (Marriott International)
  • The Westin Doha Hotel & Spa (Marriott International)
  • JW Marriott Riyadh (Marriott International)
  • Sheraton Riyadh Hotel & Towers (Marriott International)
  • Courtyard Riyadh Diplomatic Quarter (Marriott International)
  • Marriott Riyadh (Marriott International)
  • Forest Pines Hotel, Spa and Golf Resort (The QHotels Collection)
  • Nottingham Belfry (The QHotels Collection)
  • DoubleTree by Hilton Hotel Leeds City Centre (Valor Hospitality Europe)
  • Holiday Inn Reading South (Valor Hospitality Europe)
  • DoubleTree by Hilton Hotel & Spa Chester (Valor Hospitality Europe)

VenueVerdict Commended

Awarded to those venues whose score (meetings + social) exceeds the global ‘average’ (aggregate)

  • Crowne Plaza Newcastle – Stephenson Quarter (Aimbridge EMEA)
  • Scotland Hub (Aimbridge EMEA)
  • Mercure Manchester Piccadilly (Aimbridge EMEA)
  • Marriott Ghent (Aimbridge EMEA)
    Sofitel Heathrow (Arora Hotels)
  • Intercontinental at the O2 (Arora Hotels)
  • DoubleTree by Hilton Harrogate Majestic Hotel & Spa (Cairn Hotel Group)
  • Redworth Hall Hotel (Cairn Hotel Group)
  • Doubletree by Hilton Edinburgh Queensferry Crossing (Cairn Hotel Group)
  • Crowne Plaza Gerrards Cross (Cairn Hotel Group)
  • Holiday Inn Darlington A1 Scotch Corner (Cairn Hotel Group)
  • Stoke Place (Cairn Hotel Group)
  • The Manor House Hotel (Exclusive Hotels)
  • Fanhams Hall Hotel (Exclusive Hotels)
  • Hilton Antwerp Old Town (Hilton (owned and managed))
  • Conrad Algarve (Hilton (owned and managed))
  • Hilton Malta (Hilton (owned and managed))
  • Waldorf Astoria Amsterdam (Hilton (owned and managed))
  • Waldorf Astoria Dubai International Financial Centre (Hilton (owned and managed))
  • Waldorf Astoria Kuwait (Hilton (owned and managed))
  • DoubleTree by Hilton Dubai – Business Bay (Hilton (owned and managed))
  • Conrad Istanbul (Hilton (owned and managed))
  • DoubleTree by Hilton Wroclaw (Hilton (owned and managed))
  • Hilton Liverpool City Centre (Hilton (owned and managed))
  • DoubleTree by Hilton Lisbon Fontana Park (Hilton (owned and managed))
  • Hilton Birmingham Metropole (Hilton (owned and managed))
  • Waldorf Astoria Dubai Palm Jumeirah (Hilton (owned and managed))
  • Hilton Geneva Hotel & Conference Centre (Hilton (owned and managed))
  • Hilton Amsterdam Airport Schiphol (Hilton (owned and managed))
  • Hilton Ageas Bowl (Hilton (owned and managed))
  • Hilton Amsterdam (Hilton (owned and managed))
  • DoubleTree by Hilton Resort & Spa Marjan Island (Hilton (owned and managed))
  • Hilton Baku (Hilton (owned and managed))
  • Hilton Imperial Dubrovnik (Hilton (owned and managed))
  • Hilton Munich Airport (Hilton (owned and managed))
  • Rome Cavalieri, Waldorf Astoria Hotels & Resorts (Hilton (owned and managed))
  • DoubleTree by Hilton Brighton Metropole (Hilton (owned and managed))
  • Hilton London Metropole (Hilton (owned and managed))
  • Waldorf Astoria Trianon Palace Versailles (Hilton (owned and managed))
  • Hilton York (Hilton (owned and managed))
  • Hilton Glasgow (Hilton (owned and managed))
  • Aleph Rome Hotel, Curio Collection by Hilton (Hilton (owned and managed))
  • Hilton – Rotterdam Cluster (Hilton (owned and managed))
  • Hilton Lake Como (Hilton (owned and managed))
  • Hilton Doha (Hilton (owned and managed))
  • Waldorf Astoria Berlin (Hilton (owned and managed))
  • Hilton Ramses (Hilton (owned and managed))
  • Hilton – Austria Cluster (Hilton (owned and managed))
  • Hilton Milan (Hilton (owned and managed))
  • Hilton Paris Opera (Hilton (owned and managed))
  • Hilton Diagonal Mar Barcelona (Hilton (owned and managed))
  • Hilton Alexandria Corniche (Hilton (owned and managed))
  • Jabal Omar Hilton Makkah and Convention Center (Hilton (owned and managed))
  • Hyatt Regency Chandigarh (Hyatt)
  • Park Hyatt Hyderabad Hotel and Residences (Hyatt)
  • Grand Hyatt Goa (Hyatt)
  • Park Hyatt Zurich (Hyatt)
  • Hyatt Regency Oryx Doha (Hyatt)
  • Hyatt Regency Taghazout (Hyatt)
  • InterContinental London Park Lane (IHG UK&I Managed Estate)
  • Blythswood Square Hotel (IHG UK&I Managed Estate)
  • The Principal Edinburgh George Street (IHG UK&I Managed Estate)
  • DoubleTree by Hilton Lincoln
  • Holiday Inn Manchester – City Centre
  • Unique Venues Birmingham
  • Ashton Gate Stadium
  • Conference Aston
  • Lancaster London
  • Leonardo London Hub (Leonardo Hotels)
  • Courtyard by Marriott Prague Airport (Marriott International)
  • Sheraton Rhodes Resort (Marriott International)
  • Courtyard by Marriott Pilsen (Marriott International)
  • The Ritz Carlton Amman (Marriott International)
  • Vienna Marriott Hotel (Marriott International)
  • Prague Marriott Hotel (Marriott International)
  • Budapest Marriott Hotel (Marriott International)
  • Sheraton Kuwait (A Luxury Collection Hotel) (Marriott International)
    Four Points by Sheraton Kuwait (Marriott International)
  • Preston Delta (Marriott International)
  • The Westin Bahrain City Centre (Marriott International)
  • Courtyard by Marriott Linz (Marriott International)
  • The Westin Dubai Mina Seyahi Beach Resort & Marina (Marriott International)
  • Delta by Marriott Istanbul West (Marriott International)
  • Conrad Abu Dhabi Etihad Towers (Marriott International)
  • Forest of Arden Delta (Marriott International)
  • Geneva Marriott Hotel (Marriott International)
  • Armenia Marriott Hotel Yerevan (Marriott International)
  • Renaissance Amsterdam Hotel (Marriott International)
  • Waltham Abbey Delta (Marriott International)
  • Le Meridien Istanbul Etiler (Marriott International)
  • The St. Regis Abu Dhabi (Marriott International)
  • Courtyard by Marriott Brno (Marriott International)
  • Le Royal Meridien Abu Dhabi (Marriott International)
  • Courtyard World Trade Center, Abu Dhabi (Marriott International)
  • Sheraton Grand Tbilisi Metechi Palace (Marriott International)
  • The St. Regis Dubai, The Palm (Marriott International)
  • Huntingdon Delta (Marriott International)
  • The Westin Cape Town (Marriott International)
  • Northampton Delta (Marriott International)
  • Le Meridien Bahrain City Centre Hotel (Marriott International)
  • Courtyard by Marriott Cologne (Marriott International)
  • Sheraton Dubai Mall of the Emirates Hotel (Marriott International)
  • The Sheraton Grand Hotel, Edinburgh (Marriott International)
  • Marriott Portsmouth (Marriott International)
  • Marriott – Hanbury Manor H & CC (Marriott International)
  • Westin Warsaw (Marriott International)
  • Sheraton Ankara Hotel & Convention Center (Marriott International)
  • Riviera Marriott Hotel La Porte De Monaco (Marriott International)
  • Marriott Leicester (Marriott International)
  • Manchester Airport Delta (Marriott International)
  • Ritz Carlton Baku (Marriott International)
  • Swindon Delta (Marriott International)
  • Birmingham Delta (Marriott International)
  • The St Regis Mardavall Mallorca Resort (Marriott International)
  • Renaissance Hamburg Hotel (Marriott International)
  • The Bodrum EDITION (Marriott International)
  • Tbilisi Marriott Hotel (Marriott International)
  • Cape Town Marriott Hotel Crystal Towers (Marriott International)
  • Edinburgh Delta (Marriott International)
  • Hotel Goldener Hirsch (Marriott International)
  • The Ritz-Carlton, Geneva (Marriott International)
  • W Abu Dhabi – Yas Island (Marriott International)
  • The Ritz-Carlton, Astana (Marriott International)
  • Aloft London Excel (Marriott International)
  • Sheraton Addis (A Luxury Collection Hotel) (Marriott International)
  • Renaissance La Defense (Marriott International)
  • Four Points by Sheraton Sharjah (Marriott International)
  • Marriott Hotel Al Jaddaf, Dubai (Marriott International)
  • Marriott Lisbon (Marriott International)
  • St Pancras Renaissance Hotel (Marriott International)
  • Sheraton Grand Krakow (Marriott International)
  • JW Marriott Marquis Hotel Dubai (Marriott International)
  • Berlin Marriott Hotel (Marriott International)
  • Zurich Marriott Hotel (Marriott International)
  • Le Meridien Dubai (Marriott International)
  • Sheraton Poznan Hotel (Marriott International)
  • Le Royal Méridien Doha (Marriott International)
  • Sheraton Grand Hotel Dubai (Marriott International)
  • W Muscat (Marriott International)
  • Cairo Marriott Hotel & Omar Khayyam Casino (Marriott International)
  • Marriott Mena House, Cairo (Marriott International)
  • Westin Cairo Golf Resort and Spa Katemaya Dunes (Marriott International)
  • AC Hotel Nice (Marriott International)
  • The Ritz-Carlton Riyadh (Marriott International)
  • Delta Hotels City Center Doha (Marriott International)
  • The Ritz-Carlton, Abama (Marriott International)
  • JW Marriott Cairo (Marriott International)
  • Le Meridien Barcelona (Marriott International)
  • Courtyard by Marriott Tbilisi (Marriott International)
  • Protea Hotel by Marriott Wanderers (Marriott International)
  • The St. Regis Florence (Marriott International)
  • Protea Hotel by Marriott Midrand (Marriott International)
  • Protea Hotel Fire & Ice Melrose Arch (Marriott International)
  • Lagos Marriott Ikeja (Marriott International)
  • Sheraton Dammam Hotel & Convention Centre (Marriott International)
  • Aloft Dhahran (Marriott International)
  • Le Meridien Oran Hotel & Convention Centre (Marriott International)
  • Le Meridien N’Fis (Marriott International)
  • The Telford Hotel and Golf Resort (The QHotels Collection)
  • Stratford Manor (The QHotels Collection)
  • Dunston Hall (The QHotels Collection)
  • Belton Woods (The QHotels Collection)
  • DoubleTree by Hilton Stratford upon Avon (The QHotels Collection)
  • Delta Marriott Cheltenham Chase Hotel (The QHotels Collection)
  • Crewe Hall, Cheshire (The QHotels Collection)
  • Park Royal Hotel, Cheshire (The QHotels Collection)
  • The Cambridge Belfry (The QHotels Collection)
    Oulton Hall (The QHotels Collection)
  • DoubleTree by Hilton Oxford Belfry (The QHotels Collection)
  • Norton Park, Hampshire (The QHotels Collection)
  • Ashford International, Kent (The QHotels Collection)
  • Holiday Inn Hemel Hempstead M1 Jct.8 (Valor Hospitality Europe)
  • Holiday Inn Coventry M6, Jct.2 (Valor Hospitality Europe)
  • Crowne Plaza Felbridge-Gatwick (Valor Hospitality Europe)
  • Crowne Plaza Stratford-upon-Avon (Valor Hospitality Europe)
  • Holiday Inn Aylesbury (Valor Hospitality Europe)
  • Holiday Inn Farnborough (Valor Hospitality Europe)
  • Crowne Plaza Glasgow (Valor Hospitality Europe)
  • Holiday Inn Hull Marina (Valor Hospitality Europe)
  • Holiday Inn Fareham / Solent (Valor Hospitality Europe)
  • Crowne Plaza Plymouth (Valor Hospitality Europe)
  • Holiday Inn Leicester (Valor Hospitality Europe)
  • Holiday Inn London – Bexley (Valor Hospitality Europe)
  • AC Hotel Salford Quays (Valor Hospitality Europe)
  • Holiday Inn High Wycombe M40 Jct.4 (Valor Hospitality Europe)
  • DoubleTree by Hilton Hotel Manchester – Piccadilly (Valor Hospitality Europe)
  • Crowne Plaza Paris- Republique (Westmont)

VenueVerdict is a great way of measuring your facility’s customer experience; helping you to make improvements in the right places and providing you with an accreditation which highlights your achievements when you succeed. For more information please contact: meetings@bva-bdrc.comEurope

System 1 thinking: a fast process; it happens automatically, intuitively, emotionally, and with less effort.

System 2 thinking: slower and requires more effort. It is conscious and logical.

Over the last 15 years, there has been a significant shift in the market research industry’s approach to System 2 thinking. Does the multitude of System 2 responses produced in market research interviews, focus groups, and online surveys really reflect what consumers will do in real life?  This observation is valid in many sectors, particularly in FMCG, where decisions are often instantaneous and influenced by our subconscious. Even if we are making more ‘effort’, for example, in deciding to buy something new or switch to a new brand, our underlying decisions to do so can be quite illogical.

Clearly, purchases with a drawn-out process, or where people can advise on options, involve more System 2 thinking.  Examples include buying a house, financial services, choosing a holiday, and business purchases. These all have a higher value, more complexity, and often the involvement of others in the process. That said, even for these categories, irrationality, intuition, and emotion still creep into decision-making.

One of BVA BDRC’s specialist research areas is international schools, a decision process that exemplifies System 2 thinking. Choosing a school is a high-value purchase decision; an eight-year enrolment at a secondary school in Singapore can cost S$300k-400k. Trade-offs need to be made in choosing schools, e.g. curricular options, facilities, length of commute, school fees, etc. On top of this, choosing a school is a highly emotional decision with dramatic ramifications for a child’s future. Hence, parents spend a lot of time researching their final decision on schools.

Each year, BVA BDRC conducts a market-wide survey of parents in Southeast Asia to assess the brand equity and image of the leading international schools in major markets.  In addition, we look at factors that affect how parents make choices on schools. In our recently completed 2023 survey, we observed System 2 thinking by assessing how parents make trade-offs on various elements of the school value proposition.

Conjoint analysis is often used to assess the relative importance of attributes, but this approach can sometimes be unrealistic when asking people to state a relative preference between just two options. It can be more informative for consumers to see what they are trading off in ‘totality’ as this shows them the end product they are buying for themselves.

To assess choices in international schools, we asked parents to ‘construct’ their optimum school based on a limited budget. This involved getting parents to spend ten units (their ‘budget’) across five ‘added value’ elements of a school proposition, including academics, the teaching of ‘life skills’, parent service, sports, and arts.

With ten units across five elements, it was quite easy for parents to undertake trade-ups and trade-offs. Essentially, a spend of two units would indicate the parent viewed the importance of this element as equal to others; any trade-up in one area would ‘force’ a parent to trade down in another.

Prior to the exercise, parents were asked to assign a rating to each attribute to see how the stated importance compared to the trade-off. We found that initially parents had given equal, if not higher, importance to the teaching of life skills compared to the core academics.  The trade-off exercise then revealed how much more parents expect the school to invest in academics over life skills teaching. It also highlighted the greater perceived importance of sports compared to arts, at least at an overall market level.

Beyond this, we can drill down further into which specific elements of academics and life skills are important by undertaking further trade-off exercises, again with the ‘easy to manage’ 10-unit exercise.

Another advantage of the trade-off approach is that it allows us to easily identify segments in the market that can be examined in more detail.  Some schools are very strong in arts, and while most parents trade these facilities off, the one in three parents who think this is equally, if not more important than other elements, can be profiled and targeted.

While System 2 thinking is important for the international school category, some irrationality can still creep into the purchase decisions made by parents on schools. The ‘wow factor’ of some schools, e.g. the Olympic-sized swimming pool, the theatre, the number of tennis courts, etc, can do a lot to swing parents’ final decisions towards the preferred school.  Therefore, in parallel, we also undertake derived importance analysis via brand imagery correlated with propensity to recommend the school.

As you can see, when decisions as complex as choosing a school are being made, it’s important to understand what choices really drive purchase intent. Our International Schools Survey does just that.

A compelling story is unfolding in the rapidly changing world of the automotive industry —one that goes beyond data and trends. Amidst the pandemic, I, like many others, revamped my shopping routine, shifting from in-store experiences to the online platforms that have reshaped how products reach our doorsteps.  

The unsung heroes of this transformation? Delivery vans. 

The European light commercial vehicle (LCV) sector has seen almost a decade of consistent growth. This trend is set to continue, fuelled by the continuing surge in delivery demands from e-commerce, the expanding online grocery sector, and the recreational-van market’s reliance on LCVs. 

Speeding towards a new era of eco-friendly delivery 

The transition from internal combustion engines (ICE) to electric vehicles (EVs) has been nothing short of remarkable. In less than a decade, EVs have evolved from niche products to the inevitable future of automotive, and commercial vehicles are no exception. As the UK and Europe commit to ending ICE sales by 2035, the message for fleet managers and business owners is crystal clear: adapt or risk falling behind. 

Yet, this shift isn’t without its challenges. Our research reveals concerns among UK fleet managers and LCV drivers about transitioning from ICE to EV. Issues such as high initial costs, insufficient charging infrastructure, ongoing operational expenses, and limited EV range are reasons for apprehension.  

“The cost at the moment is high and I could not afford to replace the vehicle I have. I do not have any electric points, places where I can re-charge a vehicle and I do not know how much it would cost to re-charge a vehicle. Do not know how reliable it would be or if anyone could service it.”

“Available charging points may be an issue. The cost to run will probably be better but the initial costs to install charging points at the office would be difficult and the guys take the vans home in the evenings and won’t have access to charging stations.”

“They are more expensive, only the wealthy can afford them. Also, they are stressful to re-charge at times, you do worry about running out in the middle of nowhere.”

Despite these concerns, 52% claim that environmental sustainability will influence their next van purchase. This creates a gap in the market, with SMEs and larger fleets struggling to obtain affordable electric commercial vehicles (ECVs) due to high demand, and limited supply from traditional automakers. 

New players are leading the charge

The void left by established automakers in Europe has paved the way for new entrants, particularly those from Asia. ECVs from innovative brands are already hitting the streets at breakneck speed – these players have spotted the opening and are wasting no time in seizing the opportunity. 

Take Maxus, from China’s SAIC Motor Corp., as an example: with the eDELIVER3 priced at £34,000 (ex VAT), Maxus has already made substantial sales in Western Europe and Scandinavia and is planning further expansion across Central Europe. In 2022, Maxus already held around 6% of Europe’s new ECV market, surpassing Ford, Nissan, and Fiat. 

Maxus isn’t the only brand with eyes on Europe: Geely’s Farizon aims to enter the market by 2024 and B-ON (which acquired the StreetScooter ECV brand) is expanding German production. Meanwhile, in the United States, General Motors’ BrightDrop brand is following suit with its own expansion plans. 

The road ahead is long, but the time for action is now

In this evolving landscape, LCV incumbents must prioritise EV adoption to meet customer needs and maintain market share. Every day of delay risks ceding ground to new competitors, as they gain momentum, build brand awareness and acquire customers. The electric van revolution is underway, and the question is whether traditional brands can catch up or risk being left in the fossil fuel past.  

The presence of these newcomers also prompts important considerations for commercial van owners and fleet managers. Are they contemplating these new brands for future purchases, potentially disrupting the dominance of traditional van makers? It’s a critical moment in the industry, demanding careful consideration of options. 

In concluding my journey from traditional shopping to the heart of the ECV revolution, the path forward appears promisingly electrifying. E-commerce continues to surge, driving demand for last-mile deliveries and cleaner, more sustainable transportation options. 

Amidst this transformation, my personal shift from traditional to online retail is a small part of a larger narrative emphasising innovation, adaptability, and the evolving nature of urban logistics. ECVs are no longer a futuristic concept; they are today’s reality, reshaping how we receive online purchases and paving the way for a greener, more eco-friendly future. 

What lies ahead for the European van market? The future of electric vans shines brightly, but for traditional brands, clarity remains elusive. One thing is certain: the road ahead is filled with opportunities for those ready to embrace it. 

Learn how we can help seize the opportunity:

The appetite for face-to-face meetings will wane this year with growing financial pressures being cited as the main reason. 

Our latest look at the meetings and events market was taken through the eyes of our Business Opinion Omnibus and found that nearly half of all business leaders (47%) said their company have used external facilities by the end of 2023. 

Many of these recognise that getting people together is good for business with external venues having potential to make a better impression or offer additional facilities, such as catering. 

However, looking at this year, 27% anticipate fewer offsite events, with a further 15% undecided and the balance expecting roughly the same amount – a net negative outcome that potentially means fewer events overall as businesses brace themselves for a challenging 2024. 

How does this effect spend? 

28% of businesses are expecting to spend more on external meeting facilities this year, but this is partially fuelled by an expectation of increased prices rather than a sign of greater demand. Meanwhile, nearly a quarter (24%) of the businesses who said they were likely to reduce spend this year claim it is due to a perception of bad return on investment. But surely bringing people together, will be valuable, productive and a good use of time and money, with benefits that go beyond the immediate facilities on offer?   

It’s not as easy as that, though, is it? There is nuance to every role, output, and its execution. 

In a recent conversation with Amy Edmondson, Professor of Leadership and Management at Harvard Business School, we were able to gain some insight into the concept of ‘flexibility’ in the workplace – a hangover from the pandemic that saw us all in our home offices, with pyjama bottoms on, kids running in and cats strolling across keyboards. 

“There is flexibility and there are relationships.  You can’t have ultimate flexibility and deep relationships – you’re trading one against the other. 

Flexibility can be defined as working wherever and whenever you want on tasks that are individually accomplished and modular, meaning the interfaces with other people’s work are uncomplicated.  As soon as the interfaces are more interdependent, and tasks more complicated, then flexibility is at odds not just with relationships but with quality of execution. 

Step back, look at the work first, what is the nature of the value that we are providing for our customers and how does that value get produced and if part of the answer is through teamwork, through the integration of people with diverse skill sets and areas of expertise, then we have to give deep and long thought to what kind of flexibility works best as a team.” 

This view neatly underpins the concept that leads much of Microsoft’s ‘Future of Work’ strategy with AI playing a significant role in making asynchronous participation possible and synchronous participation better. 

Conceptually this is all very encouraging, but experience on the day counts for a lot in reinforcing willingness to spend on meeting facilities in future. Event planner feedback from VenueVerdict CX shows a terrific improvement on this front in 2023 compared with 2022, but it still remains slightly below pre-pandemic levels. This needs to be addressed, as it is likely to be another factor contributing to any reluctance to gather the team.

The balance between output, connection and becoming more cost and ROI-conscious in the face of growing financial pressures is a tough one to strike.  

If business leaders’ predicted use and spend on external facilities hold true, we will see a shift towards fewer meetings and event,s and a need to better reinforce the value of those that do take place. One of the best ways to do that is for venues to deliver EPIC experiences and events that leave people invigorated, feeling productive and connected – wanting more, not less. 

Learn more:

Our Accreditations and Awards continue to be determined by performance and customer experience, not by membership. To find out more or to be a part of this syndicated research please contact meetings@bva-bdrc.com.

We are delighted to announce the following additional Accreditations following the final assessment at the end of Q2 2023.

Event Planner Feedback

To be eligible for the Event Planner Feedback Accreditation, which is awarded each quarter, you must have a total of at least 40 responses from Business or Personal Event Hosts over a 12 month period.

VenueVerdict Gold Standard

Awarded to those venues who receive at least 50 responses over the 12 month period, with an NPS placing them in the top 10% of all subscribers.

VenueVerdict Highly Commended

Awarded to those venues with a NPS placing them in the top 20% of all subscribers

VenueVerdict Commended

Awarded to those venues whose NPS exceeds the global ‘average’ (aggregate)

Mystery Shopping

To be eligible for the Mystery Shopping Accreditation, which is awarded each quarter, you must have a total of at least 12 Meetings or Social enquiries over a 12 month period.

VenueVerdict Gold Standard

Awarded to those venues who submitted a proposal for all of their enquiries within 8 working hours, with a score (meetings + social) placing them in the top 10% of all subscribers

VenueVerdict Highly Commended

Awarded to those venues with a score (meetings + social) placing them in the top 20% of all subscribers

VenueVerdict Commended

Awarded to those venues whose score (meetings + social) exceeds the global ‘average’ (aggregate)

VenueVerdict is a great way of measuring your facility’s customer experience; helping you to make improvements in the right places and providing you with an accreditation which highlights your achievements when you succeed. For more information please contact: meetings@bva-bdrc.com