BVA BDRC brand refresh urges everyone to ‘be better’

Caroline Ahmed
Caroline Ahmed


The move marks our successful evolution from small market research agency, established in 1991, to the global full-service insight consultancy and member of The BVA Family that we are today.

Insight that makes a difference

Matt Costin, CEO, said: “Demand has never been higher for reliable and creative insight, where organisations can see the benefits on their bottom line. We pride ourselves on our heritage in delivering research which makes a real difference to businesses and, we hope, the wider world. This refresh will help us to further develop our brand around our  mission to help everyone that we work with to ‘be better’.

“We achieve this by unlocking hidden drivers, navigating the irrational and communicating insights with impact, which inspire change. To do this, we lean on our expertise and capabilities in four core areas: sector knowledge, data science, behavioural science and visual design.”

Inspiring performance and purpose

Caroline Ahmed, CCO, added: “This brand refresh is the outcome of a collaborative effort by colleagues in BVA BDRC and The BVA Family, to convey our goal of inspiring performance and purpose – something that has always been at the heart of our DNA. For our clients, this means insight to make smarter decisions, so that they can transform and grow. For our colleagues, this means a culture of aiming high and never giving up, where we are all able to thrive and do our bit to make the world a better place.”

Introducing ‘be better’

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