Our Accreditations and Awards continue to be determined by performance and customer experience, not by membership. To find out more or to be a part of this syndicated research please contact meetings@bva-bdrc.com.

We are delighted to announce the following additional Accreditations following the final assessment at the end of Q4 2023.

Event Planner Feedback

To be eligible for the Event Planner Feedback Accreditation, which is awarded each quarter, you must have a total of at least 40 responses from Business or Personal Event Hosts over a 12 month period.

VenueVerdict Gold Standard

Awarded to those venues who receive at least 50 responses over the 12 month period, with an NPS placing them in the top 10% of all subscribers.

  • Engineers’ House (Make Venues)
  • Broadway House (Make Venues)

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VenueVerdict Highly Commended

Awarded to those venues with a NPS placing them in the top 20% of all subscribers

  • Woodland Grange (Make Venues)
  • DoubleTree by Hilton Hotel Leeds City Centre (Valor Hospitality Europe)

VenueVerdict Commended

Awarded to those venues whose NPS exceeds the global ‘average’ (aggregate)

  • Crowne Plaza Newcastle – Stephenson Quarter (Aimbridge EMEA)
  • Conference Aston (Independent)
  • Newbury Racecourse (Independent)
  • The Barbican (Independent)
  • Emirates Old Trafford, Lancashire Cricket (Independent)
  • Chesford Grange Hotel, Warwickshire (The QHotels Collection)
  • Oulton Hall (The QHotels Collection)
  • DoubleTree by Hilton Hotel Manchester – Picadilly (Valor Hospitality Group)
  • Crowne Plaza Solihull (Valor Hospitality Europe)
  • Crowne Plaza Stratford-upon-Avon (Valor Hospitality Europe)

Mystery Shopping

To be eligible for the Mystery Shopping Accreditation, which is awarded each quarter, you must have a total of at least 12 Meetings or Social enquiries over a 12 month period.

VenueVerdict Gold Standard

Awarded to those venues who submitted a proposal for all of their enquiries within 8 working hours, with a score (meetings + social) placing them in the top 10% of all subscribers

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  • North Hub (Aimbridge EMEA)
  • Holiday Inn Southend (Aimbridge EMEA)
  • Stirling Highland Hotel (Cairn Hotel Group)
  • Hilton Cologne (Hilton (owned and managed))
  • Hilton Alexandria King’s Ranch (Hilton (owned and managed))
  • Hilton Dubai Jumeirah (Hilton (owned and managed))
  • Waldorf Astoria Edinburgh – The Caledonian (Hilton (owned and managed))
  • Hilton Sorrento Palace (Hilton (owned and managed))
  • Kimpton Clocktower (IHG UK&I Managed Estate)
  • Peterborough Delta (Marriott International)
  • Marriott – Glasgow (Marriott International)
  • Durham Delta (Marriott International)
  • Le Meridien Cairo Airport (Marriott International)
  • Delta Newcastle (Marriott International)
  • Worsley Park Delta (Marriott International)
  • Bexleyheath Delta (Marriott International)
  • Sheraton Sopot Hotel (Marriott International)
  • Marriott Hotel Al Forsan (Marriott International)
  • Sheraton Dubai Creek Hotel & Towers (Marriott International)
  • Sheraton Sharjah Beach Resort & Spa (Marriott International)
  • Aloft Madrid Gran Via (Marriott International)
  • DoubleTree by Hilton Glasgow Westerwood (The QHotels Collection)
  • Crowne Plaza Harrogate (Valor Hospitality Europe)
  • Holiday Inn Gloucester-Cheltenham (Valor Hospitality Europe)
  • Holiday Inn Southampton (Valor Hospitality Europe)
  • Crowne Plaza Chester (Valor Hospitality Europe)
  • Hilton Garden Inn Birmingham Brindleyplace (Valor Hospitality Europe)

VenueVerdict Highly Commended

Awarded to those venues with a score (meetings + social) placing them in the top 20% of all subscribers

  • South Hub (Aimbridge EMEA)
  • Novotel Leicester (Aimbridge EMEA)
  • Midland Hub (Aimbridge EMEA)
  • The View Hotel, Eastbourne (Aimbridge EMEA)
  • Royal Berkshire Hotel (Exclusive Hotels)
  • Hilton at St George’s Park (Hilton (owned and managed))
  • DoubleTree by Hilton Dubai M Square Hotel & Residences (Hilton (owned and managed))
  • Hilton Alexandria Green Plaza (Hilton (owned and managed))
  • Hilton Warsaw City (Hilton (owned and managed))
  • Hilton Molino Stucky Venice (Hilton (owned and managed))
  • Hilton Evian-les-Bains (Hilton (owned and managed))
  • Hilton Madrid Airport (Hilton (owned and managed))
  • Hilton Pyramid Golf Resort (Hilton (owned and managed))
  • Voco St David’s Cardiff (IHG UK&I Managed Estate)
  • Carden Park Hotel, Golf Resort and Spa
  • The Ritz-Carlton, Doha (Marriott International)
  • Aloft Abu Dhabi (Marriott International)
  • Liverpool Delta (Marriott International)
  • The St. Regis Istanbul (Marriott International)
  • Sheraton Cairo and Casino (Marriott International)
  • Leeds Marriott Hotel (Marriott International)
  • The Sheraton Heathrow Hotel (Marriott International)
  • Frankfurt Marriott Hotel (Marriott International)
  • The Shelbourne Dublin, A Renaissance Hotel (Marriott International)
  • Cologne Marriott Hotel (Marriott International)
  • Tudor Park Delta (Marriott International)
  • York Delta (Marriott International)
  • The Ritz-Carlton, Istanbul (Marriott International)
  • Leipzig Marriott Hotel (Marriott International)
  • Marriott Bournemouth Highcliff (Marriott International)
  • Lapita Hotel Dubai (Marriott International)
  • Le Royal Meridien Beach Resort & Spa (Marriott International)
  • Istanbul Marriott Hotel Sisli (Marriott International)
  • W Dubai The Palm (Marriott International)
  • Le Meridien Nice (Marriott International)
  • Hamburg Marriott Hotel (Marriott International)
  • Heidelberg Marriott Hotel (Marriott International)
  • The Ritz-Carlton, Jeddah (Marriott International)
  • The Westin Excelsior Rome (Marriott International)
  • Renaissance Barcelona Hotel (Marriott International)
  • Sheraton Essen Hotel (Marriott International)
  • JW Marriott Marquis City Center Doha, Qatar (Marriott International)
  • Courtyard by Marriott Toulouse Airport (Marriott International)
  • Le Meridien Al Khobar (Marriott International)
  • The Westin Doha Hotel & Spa (Marriott International)
  • JW Marriott Riyadh (Marriott International)
  • Sheraton Riyadh Hotel & Towers (Marriott International)
  • Courtyard Riyadh Diplomatic Quarter (Marriott International)
  • Marriott Riyadh (Marriott International)
  • Forest Pines Hotel, Spa and Golf Resort (The QHotels Collection)
  • Nottingham Belfry (The QHotels Collection)
  • DoubleTree by Hilton Hotel Leeds City Centre (Valor Hospitality Europe)
  • Holiday Inn Reading South (Valor Hospitality Europe)
  • DoubleTree by Hilton Hotel & Spa Chester (Valor Hospitality Europe)

VenueVerdict Commended

Awarded to those venues whose score (meetings + social) exceeds the global ‘average’ (aggregate)

  • Crowne Plaza Newcastle – Stephenson Quarter (Aimbridge EMEA)
  • Scotland Hub (Aimbridge EMEA)
  • Mercure Manchester Piccadilly (Aimbridge EMEA)
  • Marriott Ghent (Aimbridge EMEA)
    Sofitel Heathrow (Arora Hotels)
  • Intercontinental at the O2 (Arora Hotels)
  • DoubleTree by Hilton Harrogate Majestic Hotel & Spa (Cairn Hotel Group)
  • Redworth Hall Hotel (Cairn Hotel Group)
  • Doubletree by Hilton Edinburgh Queensferry Crossing (Cairn Hotel Group)
  • Crowne Plaza Gerrards Cross (Cairn Hotel Group)
  • Holiday Inn Darlington A1 Scotch Corner (Cairn Hotel Group)
  • Stoke Place (Cairn Hotel Group)
  • The Manor House Hotel (Exclusive Hotels)
  • Fanhams Hall Hotel (Exclusive Hotels)
  • Hilton Antwerp Old Town (Hilton (owned and managed))
  • Conrad Algarve (Hilton (owned and managed))
  • Hilton Malta (Hilton (owned and managed))
  • Waldorf Astoria Amsterdam (Hilton (owned and managed))
  • Waldorf Astoria Dubai International Financial Centre (Hilton (owned and managed))
  • Waldorf Astoria Kuwait (Hilton (owned and managed))
  • DoubleTree by Hilton Dubai – Business Bay (Hilton (owned and managed))
  • Conrad Istanbul (Hilton (owned and managed))
  • DoubleTree by Hilton Wroclaw (Hilton (owned and managed))
  • Hilton Liverpool City Centre (Hilton (owned and managed))
  • DoubleTree by Hilton Lisbon Fontana Park (Hilton (owned and managed))
  • Hilton Birmingham Metropole (Hilton (owned and managed))
  • Waldorf Astoria Dubai Palm Jumeirah (Hilton (owned and managed))
  • Hilton Geneva Hotel & Conference Centre (Hilton (owned and managed))
  • Hilton Amsterdam Airport Schiphol (Hilton (owned and managed))
  • Hilton Ageas Bowl (Hilton (owned and managed))
  • Hilton Amsterdam (Hilton (owned and managed))
  • DoubleTree by Hilton Resort & Spa Marjan Island (Hilton (owned and managed))
  • Hilton Baku (Hilton (owned and managed))
  • Hilton Imperial Dubrovnik (Hilton (owned and managed))
  • Hilton Munich Airport (Hilton (owned and managed))
  • Rome Cavalieri, Waldorf Astoria Hotels & Resorts (Hilton (owned and managed))
  • DoubleTree by Hilton Brighton Metropole (Hilton (owned and managed))
  • Hilton London Metropole (Hilton (owned and managed))
  • Waldorf Astoria Trianon Palace Versailles (Hilton (owned and managed))
  • Hilton York (Hilton (owned and managed))
  • Hilton Glasgow (Hilton (owned and managed))
  • Aleph Rome Hotel, Curio Collection by Hilton (Hilton (owned and managed))
  • Hilton – Rotterdam Cluster (Hilton (owned and managed))
  • Hilton Lake Como (Hilton (owned and managed))
  • Hilton Doha (Hilton (owned and managed))
  • Waldorf Astoria Berlin (Hilton (owned and managed))
  • Hilton Ramses (Hilton (owned and managed))
  • Hilton – Austria Cluster (Hilton (owned and managed))
  • Hilton Milan (Hilton (owned and managed))
  • Hilton Paris Opera (Hilton (owned and managed))
  • Hilton Diagonal Mar Barcelona (Hilton (owned and managed))
  • Hilton Alexandria Corniche (Hilton (owned and managed))
  • Jabal Omar Hilton Makkah and Convention Center (Hilton (owned and managed))
  • Hyatt Regency Chandigarh (Hyatt)
  • Park Hyatt Hyderabad Hotel and Residences (Hyatt)
  • Grand Hyatt Goa (Hyatt)
  • Park Hyatt Zurich (Hyatt)
  • Hyatt Regency Oryx Doha (Hyatt)
  • Hyatt Regency Taghazout (Hyatt)
  • InterContinental London Park Lane (IHG UK&I Managed Estate)
  • Blythswood Square Hotel (IHG UK&I Managed Estate)
  • The Principal Edinburgh George Street (IHG UK&I Managed Estate)
  • DoubleTree by Hilton Lincoln
  • Holiday Inn Manchester – City Centre
  • Unique Venues Birmingham
  • Ashton Gate Stadium
  • Conference Aston
  • Lancaster London
  • Leonardo London Hub (Leonardo Hotels)
  • Courtyard by Marriott Prague Airport (Marriott International)
  • Sheraton Rhodes Resort (Marriott International)
  • Courtyard by Marriott Pilsen (Marriott International)
  • The Ritz Carlton Amman (Marriott International)
  • Vienna Marriott Hotel (Marriott International)
  • Prague Marriott Hotel (Marriott International)
  • Budapest Marriott Hotel (Marriott International)
  • Sheraton Kuwait (A Luxury Collection Hotel) (Marriott International)
    Four Points by Sheraton Kuwait (Marriott International)
  • Preston Delta (Marriott International)
  • The Westin Bahrain City Centre (Marriott International)
  • Courtyard by Marriott Linz (Marriott International)
  • The Westin Dubai Mina Seyahi Beach Resort & Marina (Marriott International)
  • Delta by Marriott Istanbul West (Marriott International)
  • Conrad Abu Dhabi Etihad Towers (Marriott International)
  • Forest of Arden Delta (Marriott International)
  • Geneva Marriott Hotel (Marriott International)
  • Armenia Marriott Hotel Yerevan (Marriott International)
  • Renaissance Amsterdam Hotel (Marriott International)
  • Waltham Abbey Delta (Marriott International)
  • Le Meridien Istanbul Etiler (Marriott International)
  • The St. Regis Abu Dhabi (Marriott International)
  • Courtyard by Marriott Brno (Marriott International)
  • Le Royal Meridien Abu Dhabi (Marriott International)
  • Courtyard World Trade Center, Abu Dhabi (Marriott International)
  • Sheraton Grand Tbilisi Metechi Palace (Marriott International)
  • The St. Regis Dubai, The Palm (Marriott International)
  • Huntingdon Delta (Marriott International)
  • The Westin Cape Town (Marriott International)
  • Northampton Delta (Marriott International)
  • Le Meridien Bahrain City Centre Hotel (Marriott International)
  • Courtyard by Marriott Cologne (Marriott International)
  • Sheraton Dubai Mall of the Emirates Hotel (Marriott International)
  • The Sheraton Grand Hotel, Edinburgh (Marriott International)
  • Marriott Portsmouth (Marriott International)
  • Marriott – Hanbury Manor H & CC (Marriott International)
  • Westin Warsaw (Marriott International)
  • Sheraton Ankara Hotel & Convention Center (Marriott International)
  • Riviera Marriott Hotel La Porte De Monaco (Marriott International)
  • Marriott Leicester (Marriott International)
  • Manchester Airport Delta (Marriott International)
  • Ritz Carlton Baku (Marriott International)
  • Swindon Delta (Marriott International)
  • Birmingham Delta (Marriott International)
  • The St Regis Mardavall Mallorca Resort (Marriott International)
  • Renaissance Hamburg Hotel (Marriott International)
  • The Bodrum EDITION (Marriott International)
  • Tbilisi Marriott Hotel (Marriott International)
  • Cape Town Marriott Hotel Crystal Towers (Marriott International)
  • Edinburgh Delta (Marriott International)
  • Hotel Goldener Hirsch (Marriott International)
  • The Ritz-Carlton, Geneva (Marriott International)
  • W Abu Dhabi – Yas Island (Marriott International)
  • The Ritz-Carlton, Astana (Marriott International)
  • Aloft London Excel (Marriott International)
  • Sheraton Addis (A Luxury Collection Hotel) (Marriott International)
  • Renaissance La Defense (Marriott International)
  • Four Points by Sheraton Sharjah (Marriott International)
  • Marriott Hotel Al Jaddaf, Dubai (Marriott International)
  • Marriott Lisbon (Marriott International)
  • St Pancras Renaissance Hotel (Marriott International)
  • Sheraton Grand Krakow (Marriott International)
  • JW Marriott Marquis Hotel Dubai (Marriott International)
  • Berlin Marriott Hotel (Marriott International)
  • Zurich Marriott Hotel (Marriott International)
  • Le Meridien Dubai (Marriott International)
  • Sheraton Poznan Hotel (Marriott International)
  • Le Royal Méridien Doha (Marriott International)
  • Sheraton Grand Hotel Dubai (Marriott International)
  • W Muscat (Marriott International)
  • Cairo Marriott Hotel & Omar Khayyam Casino (Marriott International)
  • Marriott Mena House, Cairo (Marriott International)
  • Westin Cairo Golf Resort and Spa Katemaya Dunes (Marriott International)
  • AC Hotel Nice (Marriott International)
  • The Ritz-Carlton Riyadh (Marriott International)
  • Delta Hotels City Center Doha (Marriott International)
  • The Ritz-Carlton, Abama (Marriott International)
  • JW Marriott Cairo (Marriott International)
  • Le Meridien Barcelona (Marriott International)
  • Courtyard by Marriott Tbilisi (Marriott International)
  • Protea Hotel by Marriott Wanderers (Marriott International)
  • The St. Regis Florence (Marriott International)
  • Protea Hotel by Marriott Midrand (Marriott International)
  • Protea Hotel Fire & Ice Melrose Arch (Marriott International)
  • Lagos Marriott Ikeja (Marriott International)
  • Sheraton Dammam Hotel & Convention Centre (Marriott International)
  • Aloft Dhahran (Marriott International)
  • Le Meridien Oran Hotel & Convention Centre (Marriott International)
  • Le Meridien N’Fis (Marriott International)
  • The Telford Hotel and Golf Resort (The QHotels Collection)
  • Stratford Manor (The QHotels Collection)
  • Dunston Hall (The QHotels Collection)
  • Belton Woods (The QHotels Collection)
  • DoubleTree by Hilton Stratford upon Avon (The QHotels Collection)
  • Delta Marriott Cheltenham Chase Hotel (The QHotels Collection)
  • Crewe Hall, Cheshire (The QHotels Collection)
  • Park Royal Hotel, Cheshire (The QHotels Collection)
  • The Cambridge Belfry (The QHotels Collection)
    Oulton Hall (The QHotels Collection)
  • DoubleTree by Hilton Oxford Belfry (The QHotels Collection)
  • Norton Park, Hampshire (The QHotels Collection)
  • Ashford International, Kent (The QHotels Collection)
  • Holiday Inn Hemel Hempstead M1 Jct.8 (Valor Hospitality Europe)
  • Holiday Inn Coventry M6, Jct.2 (Valor Hospitality Europe)
  • Crowne Plaza Felbridge-Gatwick (Valor Hospitality Europe)
  • Crowne Plaza Stratford-upon-Avon (Valor Hospitality Europe)
  • Holiday Inn Aylesbury (Valor Hospitality Europe)
  • Holiday Inn Farnborough (Valor Hospitality Europe)
  • Crowne Plaza Glasgow (Valor Hospitality Europe)
  • Holiday Inn Hull Marina (Valor Hospitality Europe)
  • Holiday Inn Fareham / Solent (Valor Hospitality Europe)
  • Crowne Plaza Plymouth (Valor Hospitality Europe)
  • Holiday Inn Leicester (Valor Hospitality Europe)
  • Holiday Inn London – Bexley (Valor Hospitality Europe)
  • AC Hotel Salford Quays (Valor Hospitality Europe)
  • Holiday Inn High Wycombe M40 Jct.4 (Valor Hospitality Europe)
  • DoubleTree by Hilton Hotel Manchester – Piccadilly (Valor Hospitality Europe)
  • Crowne Plaza Paris- Republique (Westmont)

VenueVerdict is a great way of measuring your facility’s customer experience; helping you to make improvements in the right places and providing you with an accreditation which highlights your achievements when you succeed. For more information please contact: meetings@bva-bdrc.comEurope

As someone who enjoys a moderately healthy, hearty meal, the catering at visitor attractions always catches my eye. Imagine my disappointment when, at various venues in the last year I’ve been priced-out by fine-dining, missed out due to limited stock or put off by ‘beige stodge’. I’ve also seen vegan items ‘temporarily’ (perpetually) unavailable and children’s menus reduced to the bare basics.  I’ve had great experiences too, but such is my fear of going ‘hangry’ I now make sure I eat before a visit. 

First world problems of course, but if my experience is felt by others then visitor attractions risk losing out on revenue (and good will).

So in this light it is perhaps a good thing that we are seeing brands such as Costa and Benugo increase their footprint across the sector.  These established, well-run chains usually offer a range of tasty options, and rarely run out of stock. I may not be blown away by their offering but there is a reassuring sense of familiarity and predictability, which means a reduced risk of disappointment that might go on to taint the entire visit.

That said, when food has the potential to meet both a human functional and emotional need, could ‘predictable’ also represent an untapped opportunity for both the attraction and the 3rd party? I would argue that with a few smart moves, there is potential to add a little extra wow factor for mutual gain.

Take a recent visit to London Transport Museum as an example and source of inspiration.

I was impressed that the Benugo had adapted the menu to offer three bespoke cocktails that reflected the setting – the Elizabeth Line, Routemaster and Red Arrow.  The core Benugo offer remained intact, but this relatively simple step forged a clear connection with the attraction and created a memorable moment that added to the visitor experience.

But what about other more fundamental aspects of the experience?

Often, when sipping my flat white in one of these cafés, I no longer feel as if I am sitting in the attraction. I feel I have temporarily stepped outside, perhaps to my local high street or train station. I get this feeling regardless of where the café is situated – be it at the entrance of a city museum or deep inside a rural castle’s walls. 

This feeling of disconnect is driven by some logical factors such as the chain’s branding and staff in different uniforms, but also by the way that the chain’s employees represent the attraction.  Of course, they are not directly employed to represent the attraction, but visitors may not see it this way.

In 2023 we conducted over 400 mystery visits at visitor attractions, which included a detailed assessment of each venue’s catering offer.  Fuelled by my observations, mystery visitors were tasked with asking café staff a question about the visitor attraction.  The question had to relate to the site’s visitor experience offer, such as ‘are there any guided tours on today?’

It was striking – if not surprising – that where catering was run by a third-party chain the ability to answer a question about the attraction was dramatically reduced (60% compared to 85% overall).  

Moreover, far from just not knowing the answer to relatively basic questions, third-party staff would often proactively disassociate themselves from the attraction with responses such as “I’m not sure, ask the museum staff,” or even “I don’t know – I only work in the café”.  The adage ‘it’s not what you say, but how you say it’ comes to mind.

This presents a challenge. Visitor attractions work so hard on consistency of language, message and brand at all points in the visitor experience so any disconnect in the café breaks the flow. Suddenly that sense of escape vanishes and time-travel to World War II, Medieval England or Ancient Egypt becomes a flat white in your 4th favourite High Street coffee chain.  Compare that to the likes of Warner Bros Studio Tour London where you can sip a hot chocolate in the Chocolate Frog Café, and the difference in visitor experience is obvious.  It’s not too extreme to argue that this break in the flow may even curtail a visit, or at best require visitors to psychologically ‘start again’.

I’m by no means advocating throwing the baby out with the mochaccino – third-party catering chains bring lots of benefits – but our research suggests that more needs to be done to integrate these chains into the whole venue.

We don’t have all of the answers, but training seems to be a good place to start, either with the attractions involving 3rd party staff in their own training or providing some simple guidance so that they have a basic understanding of what’s on at the venue or are able to suggest a helpful alternative when faced with trickier enquiries. Couple that with a sprinkling of magic from some menu adaptation, as we saw at the London Transport Museum, and it could be a recipe for success which benefits everyone.

Don’t let your visitors go “hangry” – fuel the experience with on-brand food that ignites imaginations: Assess catering provision and the visitor experience at your attraction with Mystery Visitor Benchmarking

 

A compelling story is unfolding in the rapidly changing world of the automotive industry —one that goes beyond data and trends. Amidst the pandemic, I, like many others, revamped my shopping routine, shifting from in-store experiences to the online platforms that have reshaped how products reach our doorsteps.  

The unsung heroes of this transformation? Delivery vans. 

The European light commercial vehicle (LCV) sector has seen almost a decade of consistent growth. This trend is set to continue, fuelled by the continuing surge in delivery demands from e-commerce, the expanding online grocery sector, and the recreational-van market’s reliance on LCVs. 

Speeding towards a new era of eco-friendly delivery 

The transition from internal combustion engines (ICE) to electric vehicles (EVs) has been nothing short of remarkable. In less than a decade, EVs have evolved from niche products to the inevitable future of automotive, and commercial vehicles are no exception. As the UK and Europe commit to ending ICE sales by 2035, the message for fleet managers and business owners is crystal clear: adapt or risk falling behind. 

Yet, this shift isn’t without its challenges. Our research reveals concerns among UK fleet managers and LCV drivers about transitioning from ICE to EV. Issues such as high initial costs, insufficient charging infrastructure, ongoing operational expenses, and limited EV range are reasons for apprehension.  

“The cost at the moment is high and I could not afford to replace the vehicle I have. I do not have any electric points, places where I can re-charge a vehicle and I do not know how much it would cost to re-charge a vehicle. Do not know how reliable it would be or if anyone could service it.”

“Available charging points may be an issue. The cost to run will probably be better but the initial costs to install charging points at the office would be difficult and the guys take the vans home in the evenings and won’t have access to charging stations.”

“They are more expensive, only the wealthy can afford them. Also, they are stressful to re-charge at times, you do worry about running out in the middle of nowhere.”

Despite these concerns, 52% claim that environmental sustainability will influence their next van purchase. This creates a gap in the market, with SMEs and larger fleets struggling to obtain affordable electric commercial vehicles (ECVs) due to high demand, and limited supply from traditional automakers. 

New players are leading the charge

The void left by established automakers in Europe has paved the way for new entrants, particularly those from Asia. ECVs from innovative brands are already hitting the streets at breakneck speed – these players have spotted the opening and are wasting no time in seizing the opportunity. 

Take Maxus, from China’s SAIC Motor Corp., as an example: with the eDELIVER3 priced at £34,000 (ex VAT), Maxus has already made substantial sales in Western Europe and Scandinavia and is planning further expansion across Central Europe. In 2022, Maxus already held around 6% of Europe’s new ECV market, surpassing Ford, Nissan, and Fiat. 

Maxus isn’t the only brand with eyes on Europe: Geely’s Farizon aims to enter the market by 2024 and B-ON (which acquired the StreetScooter ECV brand) is expanding German production. Meanwhile, in the United States, General Motors’ BrightDrop brand is following suit with its own expansion plans. 

The road ahead is long, but the time for action is now

In this evolving landscape, LCV incumbents must prioritise EV adoption to meet customer needs and maintain market share. Every day of delay risks ceding ground to new competitors, as they gain momentum, build brand awareness and acquire customers. The electric van revolution is underway, and the question is whether traditional brands can catch up or risk being left in the fossil fuel past.  

The presence of these newcomers also prompts important considerations for commercial van owners and fleet managers. Are they contemplating these new brands for future purchases, potentially disrupting the dominance of traditional van makers? It’s a critical moment in the industry, demanding careful consideration of options. 

In concluding my journey from traditional shopping to the heart of the ECV revolution, the path forward appears promisingly electrifying. E-commerce continues to surge, driving demand for last-mile deliveries and cleaner, more sustainable transportation options. 

Amidst this transformation, my personal shift from traditional to online retail is a small part of a larger narrative emphasising innovation, adaptability, and the evolving nature of urban logistics. ECVs are no longer a futuristic concept; they are today’s reality, reshaping how we receive online purchases and paving the way for a greener, more eco-friendly future. 

What lies ahead for the European van market? The future of electric vans shines brightly, but for traditional brands, clarity remains elusive. One thing is certain: the road ahead is filled with opportunities for those ready to embrace it. 

Learn how we can help seize the opportunity: