An independent and impartial view of key dynamics and brand performance in the global travel sector
Hospitality is about serving people, so when you understand your audience, everything changes: the way you market, the products you create, the brands you support, the way you engage, even the metrics that determine success.
The Hotel Guest Survey is used by leading travel and hospitality brands, consultants, management organisations and asset managers worldwide. It delivers business critical insight on brand performance in the context of ever-changing guest behaviours and priorities.
of the world’s leading travel source markets
business and leisure travellers
Understand which brands add most value to the intrinsic hotel product
Track and measure the success of hotel, OTA and homestay brands and major loyalty programmes
See how brands and loyalty programmes are perceived by the marketplace
Identify your strengths, weaknesses, similarities and opportunities
Pinpoint emerging needs to guide future investments and messaging
Learn why people travel and how to influence their decisions
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