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Sustainability considerations are a growing influence on customers’ hotel choices. This shift is set to significantly impact the performance of hospitality businesses yet it also unveils an untapped opportunity for competitive advantage. Those hotels that gain a deep understanding of customers’ sustainability values and priorities can use this trend to their benefit.
Global Sustainable Hospitality Trends delivers this insight incorporating the views of leisure travellers, business travellers and corporate travel managers.
The sustainable travel market’s true size, segments, and value.
The sustainable factors that guests and buyers truly care about when choosing accommodation including variations by market, segment, occasion, and trip type.
Which hotel attributes customers are willing to pay more for and create compelling experiences that drive revenue.
How your brand is perceived versus competitors on sustainable attributes and learn how to exploit your strengths.
The factors that shape guest and customer behaviour beyond the product itself, exploring information, choices, trade-offs, incentives, offsetting and prompts.
What are the biggest markets and customer segments for sustainable travel?
To what extent do sustainable values influence customer choices?
What aspects of sustainability are customers willing to pay a premium for?
How do customers perceive your brand and its competitors?
How can you build confidence and trust with your customers?
How do you target and influence the most appealing customer segments?
How can you effectively influence customer choice and behaviour?
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