Tracking automotive brand health

Case study

The context

An automotive brand had ambitious market share goals with marketing KPIs to match. They needed to monitor brand standing in the market and track progress towards these objectives.

What we did

We set-up continuous brand health tracking amongst owners and serious considerers of relevant vehicle types, with key driver analysis to identify the factors that have a most significant impact on brand consideration and how these are changing over time.

How it helped

Results provide a clear read of the client’s position in the market and the impact of marketing activities on awareness, consideration, and image – evaluating recent initiatives and informing future plans.

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