Over 1000 online interviews among broadband decision makers with quotas set on gender, age, SEG, nation, broad English region, full fibre availability and broadband supplier. Respondents in the devolved nations and with full fibre availability were oversampled to ensure robust bases for analysis.
- Understanding of terms pre and post explanation
- Relative and absolute usefulness of information
- Where in the purchase journey, more information would be useful
The main survey was preceded by qualitative cognition testing among 10 broadband decision makers to assess comprehension of the service descriptions.