Logistics has become a highly competitive, fast-moving marketplace. Our client wanted to realign brand strategy, counter the threat posed by challenger brands and keep a close eye on market developments.
What we did
We set-up a brand health tracker designed to reflect changing market circumstances and provide a complete assessment of the client’s position versus the competition. The brand health model measures the overall strength of the brand and reveals priority actions required, whether that’s to build brand awareness or tackle reputational issues as a result of service experiences.
How it helped
The client has been able to develop existing areas of competitive advantage, prioritise service improvements, respond to possible competitive threats and monitor market developments as they occur.