An insurance provider identified a gap in its offering for a proposition targeted specifically at the growing population of online retailers - particularly smaller businesses, those working for themselves or selling goods as a sideline, who may be unaware of the risks.
What we did
An online survey with online retailers to size the opportunity for a new proposition and examine potential product features, followed by a client workshop to prioritise next steps.
How it helped
Outputs revealed the scale of the opportunity, how the product should be positioned and which elements should be included or excluded from the product – which directly informed the client’s strategic decisions about the proposition.