An international financial organisation wanted to diversify its offering with a new, innovative money management app. The commercial opportunity had been established but they needed to confirm who to target and with what.
What we did
A substantial quantitative study including data science - segmentation and conjoint, with a simulator, to model take-up with different combinations of features and price points.
How it helped
This highly robust project provided a reliable overall market size measurement, prioritised segments to target and identified the strongest combination of features, including price.