Developing a new money management app

Case study

The context

An international financial organisation wanted to diversify its offering with a new, innovative money management app. The commercial opportunity had been established but they needed to confirm who to target and with what.

What we did

A substantial quantitative study including data science - segmentation and conjoint, with a simulator, to model take-up with different combinations of features and price points.

How it helped

This highly robust project provided a reliable overall market size measurement, prioritised segments to target and identified the strongest combination of features, including price.

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