Our client was preparing to unveil a new commercial van. To launch successfully, they needed to select the most effective campaign for their intended audience. But which campaign concept would be most distinctive and memorable? Which gave the right message about their brand values and which would resonate with the target audience? Time was of the essence and the client needed to move quickly.
What we did
We tested 3 different campaign concepts amongst fleet managers using an agile mixed-mode online and telephone approach, balancing depth and breadth. Feedback included nuanced insight on the strengths and weaknesses of each concept.
How it helped
Our client was able to make an evidence-based decision on which campaign to proceed with, providing context for a big pitch to global partners on campaign strategies.
